07/05/2026
After a car accident caused by distraction, WayRay’s founder Vitaly began rethinking how navigation should work in a car — as part of the driver’s field of view. That’s how True AR began.
Over time, it grew into something bigger. It went beyond cars — any transparent surface can carry information.
A lot has changed along the way, but the idea is still the same — make technology fit into the real world.