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WayRay Creators of the world’s №1 Holographic True AR™ Display for automotive and beyond. Join our WayRave.

Deep Reality Display®, but make it arcade.The ’90s changed how driving looked on screen. Early 3D racing games introduce...
02/10/2026

Deep Reality Display®, but make it arcade.

The ’90s changed how driving looked on screen. Early 3D racing games introduced a visual language built around digital speedometers, mini-maps and bright directional cues — giving drivers all the essential information without taking them out of the action.

So we imagined what Deep Reality Display® could have looked like in the ’90s — borrowing digital speedometers, mini-maps, bold directional cues and game-like graphics from the racing games of the era.

Long before these elements started appearing in real cars, a generation was already used to seeing driving data layered directly over the road — on computer screens and gaming consoles.

Deep Reality Display®, but make it early digital.

In the 1980s, early computer interfaces were dominated by text, simple graphics and the characteristic green glow of CRT displays. Primitive 3D was just beginning to emerge, while films like Tron turned wireframes and geometric digital worlds into a vision of the future.

This ’80s-inspired Deep Reality Display® picks up these details: text-based graphics, seven-segment displays, simple wireframes and numerical readouts instead of conventional gauges.

And all around — a dusty road through the American desert, the kind of place where an ’80s road movie could easily turn into a horror film.

Deep Reality Display®, but make it noir.

In the 1900s–1920s, automotive instruments were still closer to pieces of craftsmanship than purely functional interfaces. Speedometers were not yet standard, while odometers and fuel gauges were advanced features.

The visual language reflected that: serif typefaces, floral ornaments, elaborate patterns and even “miles per hour” instead of the compact “mph.”

This is how Deep Reality Display® might have looked back then — deliberately overdecorated, from patterned route lines to ornamental arrows.

With Deep Reality Display®, everything stays where it belongs.
02/09/2026

With Deep Reality Display®, everything stays where it belongs.

If Odysseus had Deep Reality Display®, his journey home probably wouldn’t have taken ten years.Optimal route to Ithaca c...
06/08/2026

If Odysseus had Deep Reality Display®, his journey home probably wouldn’t have taken ten years.

Optimal route to Ithaca calculated.

Meet the expert behind WayRay’s laser technology.From laser myths to the future of AR, today we asked our Head of the La...
16/07/2026

Meet the expert behind WayRay’s laser technology.

From laser myths to the future of AR, today we asked our Head of the Laser Group five questions about the science and engineering shaping tomorrow’s reality.

What makes Deep Reality Display® different?It brings together holography, computer vision and AR to make digital informa...
09/06/2026

What makes Deep Reality Display® different?

It brings together holography, computer vision and AR to make digital information feel part of the real world. Here are a few things that shape the experience — from safety and navigation to entertainment.

After a car accident caused by distraction, WayRay’s founder Vitaly began rethinking how navigation should work in a car...
07/05/2026

After a car accident caused by distraction, WayRay’s founder Vitaly began rethinking how navigation should work in a car — as part of the driver’s field of view. That’s how True AR began.

Over time, it grew into something bigger. It went beyond cars — any transparent surface can carry information.

A lot has changed along the way, but the idea is still the same — make technology fit into the real world.

Our new product — Side Windows — has recently been launched and is already running in metro trains.Side Windows create a...
15/04/2026

Our new product — Side Windows — has recently been launched and is already running in metro trains.

Side Windows create a clear and unified information space inside the carriage. They show what matters during the journey — current and next stations, route maps, and transfers — along with announcements and operator messages.

The system adapts multimedia content to the train’s location and route, updates it based on context and time of day, and runs automatically without staff involvement.

We’ve designed the system to work globally — meeting industry standards and ready to scale across world.

Side Windows were developed with global use in mind — and will soon become part of everyday journeys in other cities.

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