25/05/2026
CEO Perspective: Mr. Ouyang Shares SAJ’s Core Philosophy on Watt's Uuuup
In this exclusive interview, Peter Desmet, Founder of DAO&CO, speaks with Mr. Samil Ouyang, Chairman & CEO of SAJ, about what truly drives the company.
Here are key insights from the conversation:
Differentiation over duplication – Competing on value, not price.
AI‑driven simplicity – Delivering transparent, easy‑to‑use solutions through elekeeper, SAJ’s AI energy butler.
Systematic value creation – Integrating R&D, supply chain, marketing, and people to build end‑to‑end value.
Focused ambition – Targeting the residential and C&I sectors, with a goal of becoming a top‑3 global brand in three to five years.
“Boring is easy. We want something different.”
👇 Watch the full interview to see how SAJ pursues premiumisation and globalisation on its own unique path:
https://www.youtube.com/watch?v=pYC-P0HIzdA&list=PLn4araTCQy8cOV70BkAexzWo0p9G2cQk0&index=
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