14/10/2026
What if AI doesn’t replace Business Analysts, but gives them more room to shape the future of business? 😉
Six colleagues from SEE Digital and UNIQA Bosnia attended BBA 2026 in Sarajevo to explore how AI is changing Business Analysis and what this means for the way we work, collaborate and create value.
A few key takeaways stood out:
🔄 From requirements gathering to business transformation: Business Analysts can play a more active role in shaping how organisations evolve.
🤖 AI agents for stakeholders: finding new ways to address business needs and solve real-world challenges.
⚙️ Automating analysis: freeing up time for critical thinking, collaboration and better business decisions.
🧩 Agent orchestration and context engineering: understanding how to coordinate AI agents and give them the context they need to deliver meaningful results.
🌱 Embracing change: staying curious, experimenting with new approaches and continuously learning.
One thing is clear: successful transformation takes more than technology. It takes people who are ready to question established ways of working, adapt and turn new possibilities into real value.
The opportunity for Business Analysts isn’t simply to keep up with AI. It’s to use it to ask better questions, connect business needs with technological possibilities, and help shape what comes next.
And what do you think? Is AI changing the role of Business Analysts for the better? 💬