24/08/2026
Sustainable packaging is a market, policy and consumer question, all in one.
Frontiers in Sustainable Food Systems has published an open-access editorial introducing a collection of studies on sustainable active packaging, covering technological, consumer and environmental perspectives. It is a useful snapshot of where the wider field stands, and it is free to read in full.
We are sharing it because it speaks to the same question behind MATE4MEAT.
Our PRIMA-funded consortium brings together research institutions, industry and stakeholders across the Mediterranean to develop sustainable packaging alternatives for fresh meat.
Whether alternatives of this kind succeed will not be decided by researchers alone. It will depend on producers, retailers, regulators and consumers finding them workable.
So we would like to hear from you:
What would most influence your decision to choose, stock or approve a sustainable packaging alternative over a conventional one?
🫰cost
✔️availability
📝regulation
📈confidence in how it performs
Read the editorial for free here: https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2025.1671779/full