Projective Technology

03/09/2026

Strawberry recently picked up Best Production Asset Management Platform 2026 from Acquisition International Magazine. 🏆

Their Global Excellence Awards programme recognises standout businesses and professionals from across the globe who set the standard in their field.

Sure, it's no Emmy (yet!), but we'll happily take it.

Being acknowledged for building something that brings order to post-production chaos, and keeps creative teams focused on what matters is always a win. 🍓

Thanks to the team at Acquisition International Magazine for the recognition ➡️ https://www.acquisition-international.com/winners/projective/

01/09/2026

Long days at IBC deserve a good wind-down. 🍓

We're teaming up with LucidLink for a happy hour to close out Sunday. Come grab a drink and swap war stories about wrangling post-production at scale.

𝗟𝘂𝗰𝗶𝗱𝗟𝗶𝗻𝗸 𝘅 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝘂𝗿
📅 Sunday, September 13
🕔 5:00 to 6:00 PM
📍 Booth 7.C18, RAI Amsterdam

LucidLink brings the storage, we bring smart control.

Together we help post-production teams cut operational waste and reclaim hours every week.

That's exactly the kind of thing we love talking about over a cold one.

Register here 👉 https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

See you there. 🍻

Join LucidLink and Projective at booth 7.C18 for a happy hour to end the day.

31/08/2026

We're heading to IBC2026, and we've got new goodies to show you. 🍓

Projective will be at Stand 7.D12, Hall 7 (September 11–14, RAI Amsterdam).

Here's what's new with Strawberry:

🔍 AI-powered visual search with shot detection: find the exact frame you need in seconds. No scrubbing through hours of footage, no manual tagging, no dead ends.

🖥️ Single pane of glass for multisite management: one view to monitor and control every Strawberry instance, whether it's in the cloud, on-premises, DR, or archive.

☁️ Strawberry Skies Starter Bundle: a fully hosted, all-in-one cloud post-production setup. No servers to rack. You're up and running in hours, not weeks.

Teams using Projective are already getting back up to 20 hours per user, per week.

That's time saved by cutting the operational waste that quietly eats into every project.

If you're going to be at the show, come find us. Book ahead here: https://projective.io/meet-projective-at-ibc-2026/

Plus, don’t forget our Happy Hours:

🍹 Projective & Pixitmedia by DataCore Happy Hour — Saturday 12 Sep, 16:00, booth 7.D22. Register: https://www.eventbrite.com/e/happy-hour-ibc-tickets-1995688834025?aff=projective

🍹 Projective & LucidLink Happy Hour — Sunday 13 Sep, 17:00, booth 7.C18. Register: https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

See you there!

27/08/2026

ZDF Digital needed more than new production storage.

They needed a system that could scale with their team, enable remote workflows, and eliminate the manual bottlenecks slowing down post-production. 🎬

Since implementing Strawberry, they've automated archiving, freed up edit suites for active production, and expanded usage across departments: from motion design to subtitling to sign language.

New users are fully operational in 15 minutes.

"It's not like we were just customer and vendor: we were one team that we had a problem to solve." said Christian Koch, former Head of IT, ZDF Digital

Read the full case study at https://projective.io/zdf-digital-strawberry-workflows/

🚀 Looking for a better way to manage your production workflows? Book your demo today: https://projective.io/schedule-a-meeting/

We’ll be at IBC2026, stand 7.D12.

25/08/2026

is coming fast! And we're already planning the good stuff. 🍓

We're joining forces with Pixitmedia by DataCore for a relaxing happy hour on Saturday at IBC.

If you're the kind of person who'd rather solve problems over a drink than in a meeting room, this one's for you.

Here's the details:
📅 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆, 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟭𝟮
🕓 𝟰:𝟬𝟬 𝘁𝗼 𝟱:𝟯𝟬 𝗣𝗠 𝗖𝗘𝗦𝗧
📍 𝗕𝗼𝗼𝘁𝗵 𝟳.𝗗𝟮𝟮, RAI Amsterdam

Great drinks, better company, and the people who actually get what it takes to run creative production without the chaos.

Register here:
👉 https://www.eventbrite.com/e/happy-hour-ibc-tickets-1995688834025?aff=projective

See you there. 🍻

Kick back with great drinks and even better company at Happy Hour, hosted by Pixitmedia and Projective

18/08/2026

We're heading to IBC 2026, and we've got new goodies to show you. 🍓

Projective will be at Stand 7.D12, Hall 7 (September 11–14, RAI Amsterdam).

Here's what's new with Strawberry:

🔍 AI-powered visual search with shot detection: find the exact frame you need in seconds. No scrubbing through hours of footage, no manual tagging, no dead ends.

🖥️ Single pane of glass for multisite management: one view to monitor and control every Strawberry instance, whether it's in the cloud, on-premises, DR, or archive.

☁️ Strawberry Skies Starter Bundle: a fully hosted, all-in-one cloud post-production setup. No servers to rack. You're up and running in hours, not weeks.

Teams using Projective are already getting back up to 20 hours per user, per week.

That's time saved by cutting the operational waste that quietly eats into every project.

If you're going to be at the show, come find us. Book ahead here: https://projective.io/meet-projective-at-ibc-2026/

And join us for Happy Hour with our partners:
🍹 Projective & PixitMedia Happy Hour — Saturday 12 Sep, 16:00, booth 7.D22. Register: https://www.eventbrite.com/e/happy-hour-ibc-tickets-1995688834025?aff=projective

🍹 Projective & LucidLink Happy Hour — Sunday 13 Sep, 17:00, booth 7.C18. Register: https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

See you there!

11/08/2026

𝗖𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗶𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗶𝘁. ☁️

Remote access is useful. Immediate file access is better.
But for post-production teams, access alone is not the full workflow.

Projective's integration with LucidLink is designed around a practical need: giving distributed teams fast access to media while keeping projects structured, controlled, and workable.

In real terms, that means:
⚡️ Editors can access files without waiting for full downloads
🤝 Teams can work from shared project structures, not scattered folders
💻 IT can support distributed workflows with fewer manual workarounds
📈 Projects can stay organized as teams scale across locations
☁️ Cloud storage becomes part of the workflow, not a separate handoff point

The key detail is 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦. Without it, cloud workflows can recreate the same on-prem chaos in a different place.
With LucidLink providing immediate file accessibility and Projective’s Strawberry framework managing active post-production projects, 𝘁𝗲𝗮𝗺𝘀 𝗴𝗲𝘁 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘄𝗮𝘆 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲.

Less guesswork. Fewer bottlenecks. More predictable collaboration.

Read the case study to see how the integration works in practice: https://www.lucidlink.com/customers/projective-io

Come see both solutions at IBC, stand 7.D12 - plus meet both Projective and LucidLink at our joint happy hour - 🍹🍸 register here: https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

Discover how Projective.io delivers secure creative workflows with LucidLink, giving IT full governance while creative teams collaborate instantly.

04/08/2026

𝗦𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗠𝗔𝗠) 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗱𝗼 𝗮 𝗷𝗼𝗯 𝗶𝘁 𝘄𝗮𝘀𝗻'𝘁 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿. 🛑

Many post-production teams struggle because they’re trying to force a MAM, designed for archiving, distributing, and tracking finished assets, to handle the dynamic, messy reality of active creative projects.

Think of it this way: You wouldn't try to cut a prime steak with a spoon. 🥩🥄

While a MAM is a destination for final content, a Production Asset Management (PAM) system is the workspace for your creative team. It is designed to live right where your editors work: on high-performance shared storage, and to manage the "messy stuff" that M**s don't handle well.

Our MAM vs PAM blog tells you how to:

💡 Understand the distinction: M**s are for finished assets; PAMs are for active projects.

👷🏼‍♂️ Stop the workarounds: Quit trying to make your MAM "crawl" your production storage or act as a gatekeeper that slows down your creative flow.

🤝 Better together: At scale, you don't need to choose one or the other. Use a PAM (like Strawberry) to handle high-speed production, and let your MAM do what it does best: long-term archive and monetization.

Ready to stop fighting your workflow and give your team the right tools? Read the full post here: https://projective.io/blog-pam-vs-mam-production-workflow-tool/

Come meet us at IBC - International Broadcasting Convention, Stand 7.D12 to get a full demo! 📅

Stop forcing your MAM to manage creative projects. Discover why a Production Asset Management (PAM) system is the tool your post-production workflow is missing.

30/07/2026

𝗚𝗼𝗼𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗿𝗲𝗱𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺'𝘀 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱. 🛠️

This is one of the key points that came out from our TELUS Studios case study.

When production teams are under pressure, small points of friction add up fast:

💥 Unclear project access
💥 Manual setup steps
💥 Time lost finding the right media
💥 Engineers pulled into repeat support requests
💥 Handoffs that depend too much on tribal knowledge

Projective’s Production Asset Management solution, Strawberry, helped TELUS Studios streamline those daily processes, so the production team could work with less friction and IT could support them more effectively.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗴𝗶𝘃𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸.

As Andrew Cortese ad Ronald Knol from TELUS Studios shared, 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘸𝘢𝘴 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘺-𝘵𝘰-𝘥𝘢𝘺 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸, 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵.

For engineers and IT teams, that is often the real test: does the system reduce avoidable support load, or create more of it?

Read the TELUS Studios case study/testimonial here: https://projective.io/telus-studios-strawberry-skies/

Discover how TELUS Studios streamlined workflows, reclaimed 40% of creative time, and reduced storage costs with Strawberry Skies' innovative asset management solutions.

28/07/2026

𝗚𝗼𝗼𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗿𝗲𝗱𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺'𝘀 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱. 🛠️

This is one of the key points that came out from our TELUS Studios case study.

When production teams are under pressure, small points of friction add up fast:
💥 Unclear project access
💥 Manual setup steps
💥 Time lost finding the right media
💥 Engineers pulled into repeat support requests
💥 Handoffs that depend too much on tribal knowledge

Projective’s Production Asset Management solution helped TELUS Studios streamline those daily processes, so the production team could work with less friction and IT could support them more effectively.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗴𝗶𝘃𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸.

As Andrew Cortese ad Ronald Knol from TELUS Studios shared, 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘸𝘢𝘴 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘺-𝘵𝘰-𝘥𝘢𝘺 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸, 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵.
For engineers and IT teams, that is often the real test: does the system reduce avoidable support load, or create more of it?

Read the TELUS Studios case study/testimonial here: https://projective.io/telus-studios-strawberry-skies/

Discover how TELUS Studios streamlined workflows, reclaimed 40% of creative time, and reduced storage costs with Strawberry Skies' innovative asset management solutions.