01/06/2026
This label doesn’t stay on the shelf. It catches the eye, tells a story, and protects.
At 𝗣𝗥𝗜𝗡𝗧 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗖𝗢𝗡𝗩𝗘𝗡𝗧𝗜𝗢𝗡 in Düsseldorf on June 16 and 17, we will show how a label can do more than decorate. It can create attention at the POS, communicate value, support product authentication and connect consumers with digital product information.
Our highlight project is the PDC Edition Wine and Sparkling Wine Labels under the motto ‘“PRINT protects brands.’”
Together with the brands KURZ SCRIBOS, KURZ Digital Solutions GmbH & Co. KG, Mail Druck + Medien, WE.LOVE.PRINT and HOTSUSHI we will demonstrate what modern labels can achieve when design, embellishment, security and digital applications work together.
The labels are enhanced with DIGITAL METAL® by KURZ, protected by ValiGate® from the brand KURZ SCRIBOS and connected to the Digital Product Passport by KURZ DIGITAL. This turns the label into an intelligent touchpoint between brand, product, and consumer.
For brands and designers, it creates more emotion, differentiation and interaction.
For converters, it shows a future-ready combination of embellishment, brand protection, and digital applications.
And the best part: At PDC-NIGHT, the project can not only be experienced, but also tasted, with wine from Ökoweingut Markus Busch.
📍 𝗣𝗥𝗜𝗡𝗧 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗖𝗢𝗡𝗩𝗘𝗡𝗧𝗜𝗢𝗡, 𝗗ü𝘀𝘀𝗲𝗹𝗱𝗼𝗿𝗳
https://f.mtr.cool/osdbqwxyxn
📅 June 16–17
📌 Booth L24
Our team looks forward to welcoming you at the booth and sharing ideas, insights and inspiration.
