Hertz&Selck

Name: Hertz&Selck
Address: Tarpenring 23, Hamburg, 22149, DE
Telephone: +49404325760

Hertz & Selck GmbH & Co. entwickelt einzigartige Premiumaromen für die Bereich Tabak, Sh**ha, Va**ng Und wir sorgen dafür, dass aus Genuss ein Erlebnis wird.

Innovative Flavour-Konzepte und Freude an der Kreation: Das ist Hertz&Selck. Wir entwickeln Premiumaromen für die Bereiche Tabak, Sh**ha, Va**ng und Getränke. Erwarten Sie keine Standardlösungen, sondern speziell für Sie maßgeschneiderte Produkte. Und Ideen, die Ihre Ansprüche nicht nur erfüllen, sondern übertreffen. Dabei verbinden wir die Leidenschaft für den guten Geschmack mit persönlichem Eng

agement und Kreativität. Wir vereinen 90 Jahre Erfahrung und höchste Aromenexpertise mit einmaligem Know-How über Märkte und die aktuelle Gesetzgebung weltweit. Wir liefern komplette Konzepte von der Idee bis zum Endprodukt inklusive Anwendungsmuster.

04/08/2026

Ob Lager- oder Produktionsmitarbeiter, Flavourist oder Customer Service: Bei Hertz & Selck entsteht herausragender Geschmack nie im Alleingang.
Erst wenn Einkauf, Qualitätssicherung, Lager, Labor, Entwicklung und Produktion nahtlos zusammenspielen, entsteht das, was unsere Kunden am Ende überzeugt: ein Produkt in hoher Qualität.

Unser Head of HR, Peter Hertz, beschreibt es treffend: "Jede Position im Unternehmen trägt an ihrer Stelle dazu bei, dass am Ende ein hochwertiges Produkt entsteht."

➡️ Lust, ein Teil dieser Kette zu sein? Hier geht es zu den Jobs: hertz-selck.de/karriere

03/08/2026

Thinking there is a uniform "European" or "Asian" taste is one of the most expensive miscalculations in B2B flavour development.

When developing Next-Generation Products (NGPs), relying on broad geographical assumptions leads to product failure. As our Sales Director, Klaus Feldmann, observes across international markets, consumer preferences are deeply fragmented and historically rooted. There is simply no single global standard for taste.

The preference for to***co and ni****ne setups is a direct reflection of regional culture. Germany, for instance, became a definitive American Blend market due to cultural imports post-1945, which heavily defined local sensory expectations for subsequent generations. Conversely, former British colonies remain deeply loyal to traditional Virginia Blends, creating a completely different requirement for modern aroma development.

That's why, for a B2B manufacturer, custom formulation must go beyond the lab. True application technology requires adjusting the chemical aroma matrix to the unique, culturally grown biography of each target market to ensure sustainable consumer retention.

How is your product development team adjusting custom formulations to capture regional taste profiles effectively?

28/07/2026

Navigating complex global markets requires a deep understanding of culturally grown taste biographies. Different regions demand distinct flavour profiles, whether balancing traditional blends or engineering sophisticated formulations for Next-Generation Products.

With many years at Hertz & Selck, Klaus Feldmann serves as "The Market Navigator." He bridges commercial strategy directly with technical R&D, ensuring that bespoke application technology translates into seamless ex*****on for international B2B partners.

By aligning sales leadership with R&D, Hertz & Selck continues to expand its global reach while proactively shaping flavour trends in traditional and smoke-free markets.

Discover how customized flavour formulation can elevate your regional product portfolio at Hertz & Selck.

21/07/2026

20+ hours of travel, back-to-back delegation meetings, and a market moving at breakneck speed. What does it take to navigate the Chinese to***co business landscape?

Our Sales Director, Klaus Feldmann, recently returned from an intensive business trip to China. His clear observation: The velocity of the Asian market remains highly impressive. While traditional to***co maintains deep roots, the rapid acceleration of Next-Generation Products (NGPs), such as HNB‘s presents both immense opportunities and complex challenges for all B2B manufacturers.

The competitive landscape has shifted dramatically. Local providers and locally producing multinationals react with extreme operational speed. For Hertz & Selck, the answer to this dynamic environment does not lie in competing on local logistics alone, but in delivering absolute precision where it matters most:

- Deep Regional Expertise: Flavour preferences are historically grown. Understanding the distinct nuances of mainly Virginia Blends determines sustainable market success.

- Regulatory Command: Navigating tight national and customer’s frameworks requires fully dedicated compliance engineering.

- Application Technology: Actively co-creating trends by investing in specialized tools and innovative equipment, rather than just reacting to market shifts.

To secure long-term partnerships and regain territory, our approach is clear: matching our rich heritage with rigid operational agility and uncompromising custom formulation.

16/07/2026

The transition from classic to***co to modern ni****ne products is in full swing, creating a highly dynamic market where multiple product categories now exist side by side.

In a recent interview with the German Magazine "DTZ-Tabakzeitung", our Managing Director, Bianca Hinrichsen, highlights how Hertz & Selck addresses this exact tension directly at the product level. When shifting regulations or corporate ESG targets demand the substitution of certain ingredients in established market formulations, our specialized laboratory teams work to systematically preserve the full flavour character.

Looking ahead to InterTabac | NUBIZ | InterSupply 2026 in Dortmund, personal industry dialogue remains completely irreplaceable. Deep technical alignment, strict quality control, and the collaborative development of bespoke flavour solutions are essential to master today's legislative frameworks worldwide.

Read the complete interview to learn more: bit.ly/4w1thgt

15/07/2026

At Hertz & Selck, we believe that world-class flavours are not just the result of precise formulas, but of people who truly care. For us, success means creating an environment where our team feels motivated, integrated, and inspired to stay for the long run.

Why is this so important? Because long-term relationships foster a unique kind of shared passion and expertise. When our colleagues grow with us over years and decades, they develop an intuitive understanding of our quality standards – a "sensory memory" that no manual can replace.

We actively invest in this motivation by supporting continuous learning. A perfect example is our colleague Paul Brusdeilins: Already an expert as a Master Distiller, he is currently being trained by us to become a professional Flavourist.

For Peter Hertz, our Head of HR, this is a clear win-win: "When we invest in the curiosity of our team, we don't just gain higher expertise; we gain a motivated, loyal workforce that is proud of the products we create."

This mutual commitment – Hertz & Selck investing in people, and our people investing their talent and passion – is what defines the consistency and excellence of our flavours.

09/07/2026

The global market for to***co, ni****ne, and beverage flavours is undergoing rapid changes. As the flavor market evolves, premium brands are turning to Europe for one key advantage: regulatory reliability and analytical precision.

International clients today demand fast, precise answers to highly technical questions. They need to know the exact coumarin levels in cassia bark oil, or whether raisin extracts have been treated with sulfites.

This is where a profound background in food chemistry ceases to be a background requirement and becomes our primary market advantage:

- Strict European Standards: Utilizing advanced analytics and rigorous quality management acts as a baseline to satisfy complex international compliance frameworks.

- Data-Driven Documentation: High-standard chemical verification and complete documentation serve as strong selling points in strict regulatory markets across Asia and the Americas.

- Error-Free Scale: Combining local production precision with global exporting experience allows us to flavour consumer products worldwide with zero sensory drift.

When quality and compliance are tightly woven together, high European production standards stop being a cost factor, they become a definitive business accelerator.

08/07/2026

Ever tried a v**e that fizzes like your favorite sparkling drink?
At Hertz & Selck, we're taking va**ng to a whole new level! Imagine the authentic fizz and tingle on your tongue, just like sipping a bubbly beverage. How do we do it?

- We use plant extracts for that perfect effervescence.
- Craft a unique carbonation sensation.
- Ensure stable and safe v**e profiles.

Dive into the science of sensory art and innovation. Click on the link: bit.ly/4yf2NK8 and read more in our Magazine.

30/06/2026

Exciting News! We've just expanded with a new location near Hamburg Airport.
This game changer boosts our production and logistics, ensuring a smoother global supply chain for our B2B partners in the beverage, ni****ne, and to***co sectors.

Curious to know more? Read the full story in our Magazine: bit.ly/4vzmWZz

24/06/2026

To manage our expansion to over 100 employees and the acquisition of our second Hamburg site, Hertz & Selck has officially established a joint leadership model.

Dr. Philipp Brüning has joined Bianca Hinrichsen to form our new co-management team. Both leaders share a strong scientific foundation as certified food chemists, bringing complementary corporate backgrounds to our dual leadership structure.

Read the full story in our Magazine: https://f.mtr.cool/ootydosrcc

Adresse

Tarpenring 23
Hamburg
22149

Telefon

+49404325760

Webseite

http://www.hertz-selck.com/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Hertz&Selck erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.