Hertz&Selck

Hertz&Selck Hertz & Selck GmbH & Co. entwickelt einzigartige Premiumaromen für die Bereich Tabak, Sh**ha, Va**ng Und wir sorgen dafür, dass aus Genuss ein Erlebnis wird.

Innovative Flavour-Konzepte und Freude an der Kreation: Das ist Hertz&Selck. Wir entwickeln Premiumaromen für die Bereiche Tabak, Sh**ha, Va**ng und Getränke. Erwarten Sie keine Standardlösungen, sondern speziell für Sie maßgeschneiderte Produkte. Und Ideen, die Ihre Ansprüche nicht nur erfüllen, sondern übertreffen. Dabei verbinden wir die Leidenschaft für den guten Geschmack mit persönlichem Eng

agement und Kreativität. Wir vereinen 90 Jahre Erfahrung und höchste Aromenexpertise mit einmaligem Know-How über Märkte und die aktuelle Gesetzgebung weltweit. Wir liefern komplette Konzepte von der Idee bis zum Endprodukt inklusive Anwendungsmuster.

Du träumst von deinem nächsten Karriereschritt? Bei Hertz & Selck in Hamburg haben wir eine spannende Gelegenheit für di...
11/06/2026

Du träumst von deinem nächsten Karriereschritt?
Bei Hertz & Selck in Hamburg haben wir eine spannende Gelegenheit für dich als Einkäufer (m/w/d). Werde Teil unseres Teams und gestalte aktiv mit.

Interessiert? Klick den Link: https://f.mtr.cool/xxcjmxtcrf und erfahre mehr.

Sometimes, the air around our Hamburg lab smells like fresh cotton candy or ripe berries. For us, this is part of our da...
02/06/2026

Sometimes, the air around our Hamburg lab smells like fresh cotton candy or ripe berries. For us, this is part of our daily working life.

So at Hertz & Selck, "WE FLAVOUR THE WORLD" is far more than a slogan; it is a lived reality. Whether it’s the refreshing note in a beverage, the complex profile of a tea, or a sophisticated to***co blend, our expertise stays hidden behind many of the products you enjoy every day.

The power of scent is real: Our latest intern joined us simply because she followed the aroma from the street straight to our lab doors, curious to discover the craft behind the fragrance.

As Peter Hertz our Head of HR, puts it:
"Quality is not a marketing buzzword - it’s the core of every recipe we develop."

This quality is something you can taste and, of course, experience through the power of scent. Whether it’s the aroma lingering around our creative center or the final application in a product, our commitment to excellence is always sensory.

Ultimately, we see our work as a contribution to a more flavourful world. By creating authentic, consistent, and inspiring taste experiences, we turn everyday consumption into a moment of enjoyment. For us, flavoring the world means making it a little more vibrant, one drop at a time.

Have you ever been captivated by a scent that sparked your curiosity?

Hier stimmt die Mischung: Jobs bei Hertz & Selck in Hamburg.Aktuell suchen wir Verstärkung für unser Team: – Produktions...
28/05/2026

Hier stimmt die Mischung: Jobs bei Hertz & Selck in Hamburg.
Aktuell suchen wir Verstärkung für unser Team:

– Produktionsmitarbeiter (m/w/d)
– Initiativbewerbung (m/w/d)

👉 Bewerbung über www.hertz-selck.de

What makes a beverage stay on the shelf for years while others vanish after a viral summer? At Hertz & Selck, we see the...
05/05/2026

What makes a beverage stay on the shelf for years while others vanish after a viral summer? At Hertz & Selck, we see the paradox: Drinks are consumed quickly but perfected slowly.

A true classic isn’t just about a "fancy" ingredient. It’s about Drinkability.

- The First Sip: High impact (bright acidity, distinctive aroma).
- The Whole Glass: A balance that doesn't exhaust the palate.
- The Reality: Stable quality across every single batch.

Whether it’s a botanical aperitif or a masterfully crafted spirit, the secret lies in the sensory architecture - Top Notes, Body, and a clean Finish.

Why the flavour profile that wins in Berlin might struggle in Jakarta.Taste is not universal. At Hertz & Selck, we analy...
30/04/2026

Why the flavour profile that wins in Berlin might struggle in Jakarta.
Taste is not universal. At Hertz & Selck, we analyze how specific regions drive flavour trends differently.

Take a look at the regional distinctions:

Europe:
In Berlin, Copenhagen or Paris, a good flavour is often synonymous with consistency and authenticity. European consumers demand clean, fruit-forward profiles—like the undisputed berry classics.

Middle East:
Across the Middle East, the cultural heritage of sh**ha plays a major role. So the deep appreciation for traditional sh**ha-inspired notes, such as Double Apple or Grape, continues to dominate.

Indonesia:
Flavour preferences are influenced by local dessert traditions and a general openness to sweeter, more indulgent profiles. Warm climate, everyday food culture, and different benchmarks for “intensity” can make heavier flavours feel comforting rather than overwhelming.

Understanding the local palate is the first step in product development. We can help you with that.

Anyone launching an e-liquid or flavour onto the market today faces a mountain of challenges: strict regulations, comple...
28/04/2026

Anyone launching an e-liquid or flavour onto the market today faces a mountain of challenges: strict regulations, complex ingredient lists, and customers with extremely high expectations.

What sets Hertz & Selck apart in terms of quality?
- Raw Material Ethics: We don’t buy cocoa or vanilla extracts based on the lowest price, but on origin and purity. 🌿

- Chemical Stability: Cheap flavourings tend to “curdle” in the base liquid or discolour. Our recipes are physically balanced to remain stable throughout their entire shelf life.

- Regulatory safety: With a team behind us that puts every recipe through its paces, we take away your fear of the next regulatory change.

- Technical support: If you experience a scratchy throat (the infamous “tingling sensation”), we don’t look for excuses—we seek a chemical solution by adjusting the pH level.

**e **elife

Is your product portfolio prepared for the next regulatory wave? Stability in the v**e market starts in the lab, not in ...
23/04/2026

Is your product portfolio prepared for the next regulatory wave? Stability in the v**e market starts in the lab, not in the filing cabinet.

The regulatory landscape for va**ng in Germany is constantly shifting. With strict limitations on additives like sucralose and evolving menthol regulations, the industry faces significant pressure.

Our approach is straightforward: We view these hurdles as a catalyst for technical resilience rather than an endpoint. Our regulatory and application teams work in tandem to evaluate every raw material, ensuring that legal compliance never comes at the expense of sensory quality.

Looking ahead, we anticipate a shift in the market - including a renewed focus on premium to***co profiles. We are ready to guide your portfolio through these changes.

In beverage development, "good" is subjective. That’s why at Hertz & Selck, no formulation leaves the lab without passin...
21/04/2026

In beverage development, "good" is subjective. That’s why at Hertz & Selck, no formulation leaves the lab without passing through our sensory panel.

We gather a team of experts to evaluate:
- Is the sweetness-to-acidity ratio balanced?
- How does the mouthfeel evolve over time?
- Does the flavour profile remain stable in the final application?

This collaborative "push" in the lab is where raw ideas become market-ready products. We believe that professional exchange is the only way to guarantee the reliability our partners expect.

March 20th marked the official start of spring. As nature awakens, we’re asking ourselves that very question in the Hert...
24/03/2026

March 20th marked the official start of spring. As nature awakens, we’re asking ourselves that very question in the Hertz & Selck lab: How does spring actually taste like?

While we love heavy caramel and vanilla notes in the winter, our taste buds are now craving something lighter. But what exactly defines the perfect spring vibe?
Is it the crisp, herbal freshness of the first greens? The zesty acidity of young fruits? Or the delicate floral sweetness of the first blooms?

Our expert, Oliver Schwarzer, has a clear vision for the v**e season: light creams meet zesty fruit.

His insider tip for the season:
- Coconut Cream Base: Not too heavy, but light and fluffy.
- Berry Accents: A hint of strawberry or blueberry for a touch of freshness.

The highlight: Unlike the "heavy" dessert aromas of winter, these profiles don't overwhelm the palate. Instead, they offer true "all-day potential."

**ng **e

80% Gut Feeling, 20% Science. 🧪✨Can taste be calculated? To a certain extent, yes – physical limits and chemical stabili...
19/03/2026

80% Gut Feeling, 20% Science. 🧪✨
Can taste be calculated? To a certain extent, yes – physical limits and chemical stability are the foundation of everything we do.

But the real magic happens in the mind of Oliver Schwarzer.
"After 14 years and testing over 5,000 flavours, I rely almost entirely on my gut feeling," he says. When a client arrives with a vague briefing like "a winter evening by the fireplace," Oliver assembles the recipe in his head before he even picks up the first pipette.

Why this matters for you:
In a world full of standardized aromas, artistic freedom is the only path to true uniqueness. We don’t deliver "database mixtures” – we provide creations with a soul.

**ng **elife

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Tarpenring 23
Hamburg
22149

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