03/08/2026
We’re curious – do you think glossy packaging still has a place in premium skincare, or has matte become the new standard?
Premium packaging isn’t necessarily about standing out, sometimes it's about how it feels. Matte finishes create a sensory experience before the product is even opened. Soft-touch surfaces invite interaction, while shifting the focus to the shape, details, and craftsmanship of the packaging. They often communicate calm, efficacy, and understated luxury. For our Inova Mini Spike Tube, we explored: monochromatic tones, soft ambient lighting, low-reflection surfaces and sculptural compositions to enhance tactile appeal. All these factors result in packaging that feels modern, minimal, and quietly luxurious.
Thanks tothe entire team for the color inspiration PLUM NOIR that we saw in the 2026 Pinterest Palette! 💥
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