21/10/2026
We have been keeping it a secret. 🤫
Not on purpose. At PPCD we’ve spent years making greenStruct calculate foundations, slabs and piles to Eurocode/ACI faster and more transparently than the spreadsheets they replace.
We’re good at building what engineers actually need. Telling people about it? Less so.
So we’re very happy to welcome Fredrik as our new Commercial Lead. 🎉
Fredrik brings a background in entrepreneurship, product strategy and commercial operations. He’s spent his career on the gap between what customers need and what software actually delivers, and on getting good tools adopted at scale. In other words: the part we used to skip.
A good product needs to see the light of day, and Fredrik is bringing the floodlights. 🔦
Welcome aboard, Fredrik.
The secret’s out, and we’re ready to show the industry what greenStruct can do. 💪