16/07/2026
𝟭𝟱 𝘆𝗲𝗮𝗿𝘀, 𝟱 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀, 𝗼𝗻𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆!
When Yasser Hassan joined Frese 15 years ago as Sales Manager for Saudi Arabia, the focus was clear: build relationships, understand the market, and grow the business.
Since then, both his role and his reach have expanded. Today, Yasser is Regional Sales Manager, working across Saudi Arabia, Egypt, Jordan, Lebanon and Bahrain - building connections across cultures and navigating very different markets.
Along the way, there have been many proud moments. Securing major projects in Saudi Arabia early on. Celebrating Frese’s 75th anniversary together in Denmark. And later, taking on Egypt - leading to a remarkable achievement with the Central Business District project, home to Africa’s tallest tower.
But if you ask Yasser what stands out most, it is not just the projects. It is the people. The trust, the collaboration, and the way colleagues support each other across borders.
Working across countries continues to bring new perspectives, challenges and learning - and that is exactly what keeps the motivation strong, even after 15 years.
Empowering. Collaborative. Built on trust.
Thank you, Yasser, for 15 years of dedication and impact.