HUUM

05/06/2026

02/06/2026

From emails to sauna in just a few steps. Truly the best way to relax after work 🧖🔥

28/05/2026

Supporting Estonian biathlete Susan Külm 🤝

Biathlon is a sport of brutal contrasts - demanding maximum physical effort on the tracks and absolute stillness at the shooting range. Having represented Estonia for years at the World Championships and the Olympics, Susan knows that in a sport where every second counts, recovery is just as important as training itself.

And for an Estonian athlete, there’s hardly a more natural place for recovery than the sauna. Like many of us here in Estonia, Susan grew up with sauna as a regular part of life, and today it remains an essential way to reset both body and mind between demanding training sessions and competitions.

We’re proud to stand behind Susan on her journey and wish her a good glide, sharp shooting, and plenty of good 𝑙𝑒𝑖𝑙 in the seasons ahead 🧖‍♀️🔥

26/05/2026

In Estonia, sauna has never been just about getting warm. It’s where people slow down, connect, celebrate, and simply be together.

This article by Visit Estonia gives a wonderful introduction to the traditions, rituals, and little details that make Estonian sauna culture unique - from whisking and winter swims to the importance of good 𝘭𝘦𝘪𝘭 🔥

Whether you’re a lifelong sauna lover or just beginning your sauna journey, it’s well worth the read:

Sauna is a big part of Estonian culture. Learn about the history, traditions, and health benefits of the Estonian sauna, and find out where to experience it for yourself.

22/05/2026

the ❤️ of sauna

18/05/2026

This is Roman, our Head of R&D. In this photo, he is taking part in this year’s Kevadtorm (Spring Storm), Estonia’s largest annual military reserve exercise.

Every year, thousands of people step away from their everyday jobs for a few weeks to train and help maintain Estonia’s defence readiness. Several members of our team take part in these exercises each year as well.

While Roman has already returned to the office, a few of our teammates are still out in the field. We believe this responsibility shouldn’t come with a financial burden. That’s why HUUM continues paying full salaries to employees during reserve training, so they can focus on their duties without worrying about lost income back home.

Last year, we were honoured to receive the Gold-Level Riigikaitsjate toetaja (“Supporter of National Defence”) recognition from the Ministry of Defence. But more importantly, we value the peace of mind this support gives our team. We also warmly encourage other companies to support their reservists in the same way.

Strong communities are built on shared responsibility and peace of mind 💛

15/05/2026

Indoor sauna inspiration 🖤

Dark tones, warm walnut hues, soft lighting, and 150 kg of stones for the smoothest 𝘭𝘦𝘪𝘭.

The combination of warm thermo radiata wood and darker accents creates a rich, calming atmosphere, while the integrated LED lighting brings a soft glow that makes you want to stay just a little longer.

At the heart of the sauna is our HIVE Mini heater, paired with our UKU WiFi control system and glass controller for effortless heating and modern convenience. With its large stone capacity, HIVE Mini delivers a gentle, mellow 𝘭𝘦𝘪𝘭 - the kind that wraps around you slowly and invites you to fully unwind 🔥

13/05/2026

Sauna doesn’t just feel good - it also has great benefits for both mind and body 🤌

Here are 3 reasons to make sauna part of your wellness routine:

1️⃣ It makes you happier.
When you sit in the heat, your body releases endorphins - those natural “feel-good” chemicals also triggered by exercise. At the same time, stress hormones like cortisol decrease. The result? A calmer mind, lighter mood, and that post-sauna contentment that can last for hours.

2️⃣ It helps clear your skin.
Sweating in the sauna is like nature’s deep cleanse. Heat opens your pores, helps flush out impurities, and increases blood flow to the skin’s surface - nourishing it from within. Regular sauna sessions can leave your skin softer, smoother, and more radiant over time.

3️⃣ It strengthens your heart.
Sauna works like a gentle workout for your cardiovascular system. The heat makes blood vessels expand, improving circulation and lowering blood pressure. Long-term studies have even found that frequent sauna use can reduce the risk of heart disease and support overall longevity.

And that’s only the beginning 🤍

👉 What’s the sauna benefit you value the most?

10/05/2026

Sauna culture evolves - but the feeling stays the same 🔥

Traditionally, Estonians have always loved wood-fired saunas, especially in countryside homes and summer cottages. Heating the stove, waiting for the stones to get hot, enjoying the whole ritual - it’s an experience many of us grew up with.

But today, electric saunas have become a natural part of everyday life, especially in apartments and busy households where convenience matters more. And honestly, there’s something incredibly satisfying about turning your sauna on from the app during the day and arriving home to soft heat already waiting for you 🧖

Different heaters, different rituals - but the same timeless feeling of slowing down and relaxing.

Which do you prefer: an electric heater or a wood-fired stove?

04/05/2026

We had the pleasure of welcoming our partner Saunature from Japan for another visit - one that was equally inspiring, enjoyable, and just a little bit work-focused 😄

Originally from the Netherlands and now based in Japan, the Saunature team came to Estonia with their family to spend time together, exchange ideas, and, of course, enjoy a proper sauna experience. From a relaxed lunch to meaningful conversations and several good sauna sessions - it was one of those visits that remind us why we do what we do.

We didn’t take many photos this time (a sign we were fully in the moment), but a few snapshots still capture the spirit.

Moments like these remind us that what we’re building goes far beyond products. It’s a shared journey - shaped by people and trust. And over time, those connections can start to feel a bit like an extended family 🤍

Thank you for visiting, Saunature. Until next time!