Loc&More

11/08/2026

Got in trouble for saying "Good Morning."
It may sound like a movie, but it happened.
In 2017, AI mistranslated a simple Arabic greeting, and a man lost his freedom.
AI is a pattern-matcher, not a context-reader. It doesn't know the difference between a friendly post and a threat. Is your brand's international messaging currently being handled by a machine that can't read the room?
Loc & More’s Human Cultural Validation is your safety net.
Because our native linguists ensure your content is culturally resonant and safe across every border.

22/07/2026

We're proud of our CEO, Mr. Hany Kamal , for participating in the National Center for Translation's seminar, "Translation in the Age of the Knowledge Economy."

As the translation and localization industry continues to evolve, conversations like these are essential for exploring how language, technology, and knowledge intersect to shape the future of global communication.

Thank you to the National Center for Translation for bringing together industry professionals to exchange ideas and perspectives. We look forward to continuing these conversations and contributing to the future of localization.

21/07/2026

A few years ago, a health organisation deployed a machine translation tool to localise patient intake forms for a community speaking a low-resource African language. The forms came back looking correct. The QA team reviewed them. Nothing flagged. They shipped. Three months later, a field coordinator — a native speaker — read one of the forms and stopped.

A mistranslation in the consent section had quietly changed the meaning of what patients were agreeing to. Just enough to be wrong in a way that no benchmark system had been designed to catch. The tool had done its job but The subject matter had never been part of its education.

AI translates every language extremely well now, and it always has, but why does it do so well with English? Because English dominated the training data. The models learned from billions of English documents, decades of digitised English content with clean structure and reliable metadata.

Now consider what wasn't there. Hausa. Tigrinya. Uyghur. Kurdish dialects. Welsh. Yoruba. Low-resource languages. Not obscure, not fringe languages spoken by tens of millions of people who were simply not represented in the datasets that taught the machines to translate.

The result is an AI translation landscape that is quietly, systematically better for some populations than others. The harder question is what happens to the languages and communities that weren't included when the models were trained, and what happens when those models are now deployed to serve them anyway?

Underrepresented languages fed into undertrained models produce outputs that look like translations but carry errors that no quality system will catch, because the QA benchmarks were also built on the dominant languages. The error is invisible. The harm is real.

At Loc & More, our position is specific: AI accelerates translation. Human expertise determines whether that translation is accurate, culturally appropriate, subject matter related, and honest about its limits.

For low-resource language pairs, we are explicit with clients about where AI confidence ends and human judgment begins. Because the alternative is shipping translations that appear correct and aren't.

If your language strategy includes markets where low-resource languages are spoken, that distinction matters more than any efficiency metric.

07/07/2026

Every business wants to grow globally. But entering a new market to win isn't just about translating your message to the market; it's about earning your new customers' trust.

When your product feels unfamiliar, your message gets lost among the local competitors. However, when it feels local, customers engage, convert, and come back and think they found their new favourite brand.

That's why modern localization has become a growth strategy, not just an operational task.

At Loc & More, we combine the speed and the intelligence of AI with the cultural expertise of professional linguists to help brands:

✅ Launch faster into new markets.
✅ Create authentic customer experiences.
✅ Increase engagement and conversions.
✅ Build long-term brand loyalty.

Technology translates words and sometimes not accurately, yet, People create connection, and our company makes sure that they get the message right.

26/05/2026

19/03/2026

✨ Eid Mubarak from Loc & More! ✨

Wishing you and your loved ones a joyful and peaceful Eid Al-Fitr filled with happiness, success, and new beginnings. 🌙

May this special occasion bring prosperity to all, and we look forward to continuing our journey together in the coming months.

18/02/2026

Ramadan Kareem 🌙
As language experts specializing in Middle Eastern, African, and Asian markets, we understand that true localization goes beyond words, it's about honoring culture, tradition, and meaning.
This blessed month reminds us of the beauty in connecting people across languages and borders with authenticity and respect.
Wishing all those observing a peaceful Ramadan filled with reflection, togetherness, and blessings. 🤲

02/01/2026

New Year, New Office! We started celebrating early in Loc & More for the new year as we moved to our new office in Cairo. Yet, we remain committed to delivering the best localization experiences. Happy New Year from all of us at Loc & More!

31/12/2025

As the calendar turns to 2026, the entire Loc & More family reflects on a year of extraordinary growth, innovation, and impact across the localization industry.

For over a decade, Loc & More has been one of the MENA region’s most respected localization brands. As we enter the new year, we remain committed to setting new standards for excellence and to advocating for the power of localization in the region.

The more words you bring, the more worlds we bring closer.

Happy New Year! We’re here to break language barriers, one word at a time.

18/12/2025

Arabic is more than words, it’s immersion, emotion, and connection.

In gaming, language is what turns mechanics into stories, dialogue into meaning, and worlds into experiences players truly belong to.

On World Arabic Language Day, we celebrate a language that has carried history, poetry, and culture for centuries, and continues to bring new worlds to life for millions of players across the Arab world.

At Loc & Play, we bridge global game universes to Arabic players, making stories feel native, choices feel meaningful, and game-play feel complete.

Because when a game speaks your language, it feels like it was made for you.