19/03/2025
We are Gen Z
Who are Gen Z?
Gen Z, or Generation Z, refers to the cohort of people born roughly between the mid-1990s and the early 2010s, following Millennials (Generation Y). This generation has grown up in the age of widespread internet access, smartphones, and social media, making them highly digitally savvy. Key characteristics often attributed to Gen Z include:
1. Tech-Native: They've been exposed to technology and the internet from a very young age.
2. Diverse and Inclusive: They tend to value diversity and inclusivity, pushing for more representation in media, business, and culture.
3. Entrepreneurial: Many in this generation seek independent, entrepreneurial career paths, including side hustles and freelance work.
4. Socially Conscious: Gen Z often focuses on issues like climate change, mental health, and social justice.
5. Communication Preferences: They favor platforms like TikTok, Instagram, and Snapchat, and are less inclined to use traditional media.
They're also known for their adaptability and resilience, having navigated growing up in a fast-paced, constantly changing world.