27/08/2025
Manufacturing technology should feel like magic. After almost two years, "the problem company" becomes PAW, in order to better represent our trajectory and company goals.
We have evolved from being an innovation studio working at the forefront of circularity and advanced technologies, to building our own platform dedicated to scaling our impact to the very small, small and medium manufacturers.
Our focus has always been on the part of the industry that is lacking in digitalisation- the one where experts still work with their hands, and with the material, using knowledge practiced and learnt over years. These are the companies that manufacture our shoes, our clothes, our furniture.
Working with this segment over the past years, we strongly realised that offering services is not enough. Small companies need a product that just works: that understands their custom workflows and resolves their inefficiencies, that injects advanced technology into specific pain points magically.
In order to better serve our dual goals- working at the forefront of manufacturing R&D, and making advanced technology available at scale, PAW has two branches: PAW the studio and PAW the platform.
The studio- Prototyping Advanced Workflows (PAW) will continue to provide innovation R&D services.
The Platform for Automated manufacturing Workflows (PAW) will evolve into becoming an intuitive automation platform for manufacturing SMEs. We are building deep-tech technology to lower the accessibility threshold to intelligent manufacturing solutions, especially to digital-physical workflow simplification and efficiency using advanced technology such as predictive analytics, computer vision or robotics.
Through the two branches of PAW, we aim to build a manufacturing ecosystem- one that is flexible, reconfigurable and scalable.
An ecosystem where any manufacturing company can find a custom solution for their custom workflows.