You Smart Thing

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You Smart Thing

We are the leading travel demand management platform for destinations, venues, and events.

06/05/2026

If you don't know how your audience is travelling, you're guessing. Where they're coming from? How will they arrive? When will congestion hit? 🚶🚝

Most venue and event teams we speak to are making critical decisions based on estimates and assumptions - not data.

The shift happens when you move from reactive planning to proactive demand management.

Origin data. Tailored routing. Modal split. Arrival patterns. CO₂e emissions. 📊

It isn't about reporting. It's about control.
Could this work for your venue? Our team can walk you through: https://hubs.la/Q04fxSpr0

01/05/2026

What does the events industry look like in 2032? 🌍

Optimised crowd flows. Seamless journeys. Sustainable experiences.

In our latest insights update, 'You. Smart. Thing.' CEO Chris Thompson shares his vision for how intelligent systems will reshape live events - driving engagement and revenues through seamless visitor journeys and predictable crowd management - all powered by the perfect balance between automation, data integrity, and human creativity. 💡

This isn't technology for technology's sake. It's intelligent systems that work for people and the planet. 🌱🤝

Read the full message: https://hubs.la/Q04f5j_70

24/04/2026

Running or supporting this weekend at the TCS London Marathon? 🏃‍♀️📍🚆
Around 30,000 travel plans have already been created - have you planned yours yet?

Our platform integrates with the TCSLM participant and spectator app, helping you plan the easiest route to your start assembly point, which mile to cheer from, or meet runners at the finish.

Good luck to everyone running, supporting, and to the brilliant team at London Marathon Events👏

Haven't planned your travel yet? There's still time - check the TCSLM app.

22/04/2026

67% average engagement rate on travel alerts
30% average CO2e reduction through modal shift
30m+ travel plans delivered

For most events, travel creates the majority of the carbon footprint - but most organisers don't know how to tackle it.❔🚌

🌍 On Earth Day, we're focusing on what actually works and proving it with real data. We're sharing how events can shift travel behaviour when sustainable options are prioritised, and reflecting on our case studies with DF Concerts & Events.

Explore case studies and book a demo: https://hubs.la/Q04d4Ffn0

20/04/2026

Struggling with event travel data? Join our Head of Environmental and Socio-Economic Impact Alex Townshend at onboard:earth's webinar: Taking the Sustainable Journey: Tools for Tackling Travel Impacts at Events. 🌍

The session covers practical tools to measure and reduce travel emissions, how to gather audience and contractor travel data, and ways events can support the industry-wide £1M campaign for nature. 🌱🔎

Alex will be joined by the Onboard:earth team and Kevin Mackay from DF Concerts & Events, where we'll highlight findings from our latest case study - 38,000 travel plans and measurable behaviour change across Glasgow and Edinburgh Summer Sessions 🎤

Thursday 23 April, 12pm BST | Free

For event managers, festival organisers, freelancers, consultants, and suppliers.

Read more and register here: https://hubs.la/Q04cN0n70

Hope to see you there. 🌍
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14/04/2026

Congestion. Late arrivals. Unclear travel information.

These challenges don't start at the venue.📍
They start with how trips are planned.

Smarter travel planning helps people choose better ways to get there, reducing pressure on infrastructure and improving the overall experience. 🚆💡

Book a demo with our team to see how smarter travel planning can support your event, venue or destination: https://hubs.ly/Q04bVVcV0

10/04/2026

'You. Smart. Thing.' is expanding across North America and we are looking for a commercial leader to help shape what comes next. 🌍

The Vice President, Business Development - North America is a senior, quota-carrying role accountable for building and closing a high-value pipeline across US sports, entertainment, and destination partners.

This is an opportunity to shape the future of how millions of fans travel to the world's biggest events.
If that sounds like you, we'd love to hear from you.

🔎 Read about the role and apply: https://hubs.la/Q04blxhP0

31/03/2026

Most transport strategies focus on infrastructure. But impact comes from behaviour. 🌍

Across destinations and regions, smarter travel planning has already shown real impact:
• up to 30% reduction in car journeys
• increases in cycling and public transport use 🚲🚆
• better visitor flow without added infrastructure

For cities and regions, this is becoming a key lever for:
• reducing congestion
• improving network performance
• supporting climate targets

See how public sector partners are approaching this:
https://hubs.la/Q048_t000

27/03/2026

🌍 Travel doesn’t start at the event. It starts with a decision.
At the Great North Run 2025, 35% of participants planned their journey in advance using the travel assistant.

Public transport featured in half of those journeys, with others combining modes like drive and rail or choosing to walk. 🚆

Small decisions. Big impact.

See how smarter travel planning supports better outcomes.
🔎 Explore sector solutions: https://hubs.la/Q048BG5R0

24/03/2026

It’s not just how people travel. It’s how far. 📊 UK travel data shows 60% of trips are by car, but they account for 78% of total distance travelled (National Travel Survey 2023).

That difference matters.

Distance plays a key role in understanding impact, yet it’s often less visible in event planning. At ‘You. Smart. Thing.’, this is exactly what we help events uncover.

In this blog, we explore:
• why modal share alone doesn’t reflect real impact, especially when distance is considered
• how travel patterns shift in an event context
• how events can use real travel data to set targets, measure performance and influence behaviour

Using examples from the YST dashboard, we show how travel behaviour can be tracked, understood and turned into measurable outcomes.

💡 Better data leads to better decisions and better journeys.
Read the full blog: https://hubs.la/Q0482JHH0

18/03/2026

Travel is often one of the most underestimated elements of an event. 🚆 It can be treated as peripheral, but when handled well, it can be transformative...

Smarter travel planning improves visitor experience by:
• reducing friction and congestion 🚦
• supporting sustainability and ESG goals 🌍
• opening up new commercial and partnership opportunities 💡

If you’re exploring how this could work for your next event, our team can walk you through what it looks like in practice - and where it creates real value.

Book a demo with our team: https://hubs.la/Q047nN4T0

Address

Somerset House, 37 Temple Street
Birmingham
B25DP

Website

https://yousmartthing.com/#splash

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