Traverse Automation

Traverse Automation Travel Tech Specialists Helping Businesses Become AI-First with AI & Automation We provide high-quality competitive pricing information to our customers.

Traverse are an IT consultancy specialising in Robotic Process Automation (RPA) for the Travel industry. We are data experts within the Travel industry performing many of the largest data migrations within travel. We automate data loading and extraction processes to reduce both costs and manual effort for our customers. We integrate systems that don't currently work together such as reservation, costing, CRM and finance systems.

Most businesses are rushing into AI without a clear plan. And it's costing them. We had an honest conversation about wha...
06/05/2026

Most businesses are rushing into AI without a clear plan.

And it's costing them.

We had an honest conversation about what's really going on with AI adoption right now, and it's a lot messier than the hype suggests.

Sensitive data being shared without a second thought. Projects failing because the foundations aren't there. Everyone too busy to stop and ask if they're even doing it right.

The good news? You don't need to overhaul everything. You just need to start in the right place.

Episode 2 of Traverse Talks AI is out now: https://youtu.be/wnPhTh3LOx8

1 like. "Burning Billions, Bad Data and The Wild West of AI"

Our CTO Tom Brandwood recently gave a talk at the Manchester Statistical Society's AI Study Group and the full recording...
28/04/2026

Our CTO Tom Brandwood recently gave a talk at the Manchester Statistical Society's AI Study Group and the full recording is now available to watch!

🎙️ 'AI Augmentation: What Actually Works for Businesses'

Tom covers practical insights into implementing AI and agents in everyday business contexts, including what works, what doesn't, and the lessons learned along the way.

If anyone would like to watch Tom's full conversation, you can find it here: https://www.youtube.com/live/SPiF58Bko3k

4 likes. "MSS AI Study Group- Tom Brandwood, AI Augmentation "

We had a great Tuesday evening at the AI Study Group in Central Manchester. Tom spoke about AI Augmentation and what act...
23/04/2026

We had a great Tuesday evening at the AI Study Group in Central Manchester. Tom spoke about AI Augmentation and what actually works for businesses. There’s never a shortage of things to talk about when it comes to AI right now.

Thanks to the Manchester Statistical Society for having us.

Innovation

We talk a lot about AI changing the world. Knowledge agents are slowly coming onto people's radar, but not enough busine...
21/04/2026

We talk a lot about AI changing the world. Knowledge agents are slowly coming onto people's radar, but not enough businesses understand what they can actually do right now.

Think of it like ChatGPT, but instead of drawing on the public internet, it's grounded in your specific data, your business rules, and your objectives. Your team asks a question in plain language. They get an instant answer from your own data. No waiting, no complex systems, no months of development.

It's one of the fastest ways to turn AI from an interesting experiment into something that delivers real everyday value, and you can have something up and running in days.

Read the full blog here: https://www.traverseautomation.co.uk/blogs/what-are-knowledge-agents

We're launching Traverse Talks AI and we're kicking things off with the topic on every business leader's mind right now....
15/04/2026

We're launching Traverse Talks AI and we're kicking things off with the topic on every business leader's mind right now... AI.

Boards are demanding it. Businesses are rushing to implement it. But most of them are getting it completely wrong.

In episode one, Traverse CEO John O'Neill, CTO Tom Brandwood and Customer Success Director Richard Jeffreys have an honest conversation about why so many AI projects are failing, how AI can look like it's working when it isn't, and why human expertise is more critical now than ever.

The uncomfortable truth? AI is the best helper you've ever had but it won't do your job for you.

Follow along for the conversations, tips, and insights.

Watch here: https://www.youtube.com/watch?v=2ER6t_m7WzQ&list=LL

Everyone's talking about AI. Boards are demanding it. Businesses are rushing to implement it. But here's the uncomfortable truth, most of them are getting it...

Most organisations have AI tools. Fewer have an AI strategy. Without a strategy, AI tools can quickly become a distracti...
31/03/2026

Most organisations have AI tools. Fewer have an AI strategy.

Without a strategy, AI tools can quickly become a distraction rather than an advantage. You end up with a lot of activity across the business but not a lot of direction. And without direction, the real opportunity gets missed.

A genuine AI strategy starts somewhere different. It starts with understanding your objectives, your data, your people and your processes. It asks where AI will create real impact, not just where it can be applied.

That is what our consultancy is designed to do. We work with organisations to build a clear, prioritised roadmap built around your business specifically, not a framework that could belong to anyone.

If this resonates, it might be time to think about what a clearer AI strategy could look like for your business: https://www.traverseautomation.co.uk/consultancy

Something new is coming from the Traverse team. We were in London last week talking all things AI. Keep your eyes peeled...
24/03/2026

Something new is coming from the Traverse team. We were in London last week talking all things AI. Keep your eyes peeled!

This International Women’s Month, we celebrate every woman who shows up, speaks up, and makes a difference in every fiel...
18/03/2026

This International Women’s Month, we celebrate every woman who shows up, speaks up, and makes a difference in every field, every role, and every corner of the world. And in the world of tech, we see every day just how limitless the future can be when women are at the forefront, breaking barriers and driving innovation.

At Traverse, we want to take this moment to shine a spotlight on our own incredible women who inspire us every single day. Here’s what they had to say…

Siva: I feel most empowered at work when I can suggest new ideas or improvements that have a meaningful impact on our team’s processes and usability.

Sarka: The most valuable lesson I’ve learned so far is that most people are genuinely trying to help, and that at the end of the day, it’s just business - not personal. That shift in perspective changes everything.

Gaynor: Being part of this industry allows me to translate manual, error-prone work into dependable tech so that customers can focus on higher-value or more interesting stuff!

Aggie: The advice I now live by is to stay curious and keep pushing myself to grow.

Tammy: The best advice I’ve received in my career is to always ask for help and not be afraid to step outside your comfort zone. Growth rarely happens where things feel easy, and the quickest way to learn is to lean into what challenges you.

The difference between good and bad results with AI usually isn’t the model. It’s the context. Large language models don...
10/03/2026

The difference between good and bad results with AI usually isn’t the model.

It’s the context.

Large language models don’t “understand” your project. They respond to what you give them. Every message resends the entire conversation history. No memory. No persistent awareness beyond what’s in scope.

Vague in, vague out. Precise in, precise out.

Once your context window fills up, reasoning space shrinks. Output quality drops. Past a certain point, you’re fighting noise you created yourself.

Most people blame the tool.

In practice, it’s usually upstream.

We’ve written up the workflows that actually work. Context engineering, Plan Mode, fresh sessions, and clean review loops.

Read the full guide here: https://www.traverseautomation.co.uk/ai-assisted-development-that-actually-works-practical-guide

It’s been great walking the floor at ITB Berlin this week, talking about how travel businesses can turn AI ambition into...
05/03/2026

It’s been great walking the floor at ITB Berlin this week, talking about how travel businesses can turn AI ambition into real, practical results.

We’ve loved catching up with familiar faces, meeting new people, and having some really good conversations. One more day to go!

Address

Vanguard House, Keckwick Lane
Daresbury
WA44FS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441928718893

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