Traverse Automation

14/10/2026

We’re looking forward to WTM London in a few weeks!

This year, we’ll be walking the floor and meeting people across the industry. If you’d like to talk about your goals, current processes or where technology might support them, we’d be love to have a chat.

Message us to arrange a conversation.

23/09/2026

Right most of the time isn't the same as right.

That's the gap travel businesses keep running into with automation. It looks like progress until someone still has to check everything by hand, and suddenly you've just moved the admin somewhere else.

We've looked at what causes this and what to do about it, worth a read if any of this sounds familiar:

https://www.linkedin.com/pulse/travel-industrys-80-problem-traverse-associates-ltd-wsene/?trackingId=Tb1wFzmlQ3SVSrwczYv%2Fig%3D%3D

Ask ten travel businesses what's holding their automation back and most won't say the technology isn't good enough. They'll say it's inconsistent.

15/09/2026

A great day at the races on Friday, a well deserved day off for the team!

08/09/2026

Most people assume a hotel doorman's job is to open doors. So why do the best hotels still have one?

Because they welcome guests, spot confused people, and solve problems before they become bad reviews, none of which shows up if you only count door openings.

Our latest blog explores Rory Sutherland's "doorman fallacy" and what it teaches us about AI coding agents.

Big thanks to Tom O'Neill for writing this one for us.

Read it here: https://www.traverseautomation.co.uk/blogs/what-can-a-hotel-doorman-teach-us-about-using-ai

What can a hotel doorman teach us about AI coding agents? This blog explores the Doorman Fallacy, coined by Rory Sutherland, and why businesses risk losing critical human judgement by over-automating visible outputs like code. Learn where AI genuinely excels, where it falls short, and how to pair AI

25/08/2026

That "AI went rogue" headline recently made for a dramatic story. The real story is more useful than terrifying.

OpenAI's cybersecurity agent didn't rebel, it found a shortcut to pass a test, then chased that shortcut using a real vulnerability. No malice required. Just an agent optimising in a way nobody planned for.

That's the actual risk with agentic AI right now, and it's one every business deploying agents needs to think about.

Out Head of IT, Martin Tasker breaks down what happened and what it means for securing your own AI agents.

Read the full blog here: https://www.traverseautomation.co.uk/blogs/what-the-openai-breach-teaches-us-about-securing-ai-agents

19/08/2026

Ever ask AI for something simple and watch it spiral into overthinking a decision you dropped an hour ago? That's not the model getting worse, it's the conversation getting messy.

The developers getting the best results aren't smarter with AI, they're just better at managing what it can see. Clean context, a bit of planning upfront, and a fresh pair of eyes before calling it done.

There's more to this, right here: https://www.linkedin.com/pulse/why-your-ai-assistant-keeps-getting-confused-how-k6gpe/?trackingId=2%2Bt5pEyhSnShxcB7JXuyTA%3D%3D

Have you ever been halfway through a coding session with AI and watched it start making decisions that make no sense? It brings up something you dropped an hour ago or gets tangled trying to reconcile two approaches you never actually chose between. The task was simple.

11/08/2026

More travel businesses than ever now rely on AI every day. And most of them tell us the same thing, it isn't that AI doesn't work. It's that it works most of the time.

"We automated 80% of the task." Sounds impressive, until the remaining 20% forces someone to check every result manually. Suddenly you've built another process instead of removing one.

Most AI projects don't fail because the model isn't clever enough. They fail because it's not predictable enough.

We break down the four complaints we hear most from clients, and what to do about each:

- Same question, different answer
- Can't automate the whole job
- It makes things up
- Generic, fluffy answers

Once AI becomes predictable, it stops being a novelty and starts becoming infrastructure.

Read the full blog here: https://www.traverseautomation.co.uk/blogs/the-case-for-predictable-ai

06/08/2026

AI can write code fast. Really fast. But writing code and designing something that holds up over time are two different skills.

We've seen this pattern before with self-service reporting and low code, brilliant when used well, a real headache without proper structure underneath. AI is no different. It's remarkably good at producing something that looks right, which is exactly why it's worth checking that it is.

The tools are changing. The need for good architecture hasn't.

Read the full story in our newsletter: https://www.linkedin.com/pulse/ai-can-code-architect-traverse-associates-ltd-r4fhe/?trackingId=X%2BPZtj0uSJu%2B%2FrYJmrSp2Q%3D%3D

There's a lot of talk about AI right now, and it's fair to ask how much of it is real. We think the answer is most of it, eventually, but not without some bumps along the way.

29/07/2026

Most AI sessions start with a slide deck and a list of use cases that could belong to any business.

Ours starts with your actual problem.

We bring your team into one room and work through where AI can genuinely help, and where it can't, using something real from your day-to-day rather than a hypothetical.

That's what our workshops are designed to do. Practical, hands-on, and built entirely around your business, not a generic AI demo.

If that sounds useful for your team, it might be worth thinking about what a workshop could uncover: https://www.traverseautomation.co.uk/contact-2-1

15/07/2026

AI is transforming every industry, but travel is one of the hardest to crack.

Travel is complex, with routes, suppliers, pricing and constantly changing data, so it takes real expertise to get AI right here. That's exactly what we've spent 20 years building at Traverse Automation, and we're now entering a new era of growth, powered by AI services and products that our customers already trust.

We're looking for a Sales Leader to help us scale this next chapter.

You'll thrive in this role if you:

- Knows travel inside out, ideally from a customer or operational role

- Sells consultatively, not hard. This is relationship driven and about building long term partnerships

- Gets the tech and the commercials

- Is independent, open minded and resilient

- Can collaborate, take context and convert it into product impact

This role reports directly to our Founder and CEO. It's remote (UK-based), entrepreneurial, and free of bureaucracy with customers at the heart of everything we do. Regular travel to see customers will be part of the role, so flexibility matters.

Attractive basic salary + bonus.

Apply here: https://www.linkedin.com/jobs/view/4440528057/

Or send your CV and a short cover note on why we should consider your application to [email protected]