NatureMetrics

NatureMetrics We’re leaders in Nature Intelligence, converting the complexities of nature into actionable insights.

🐠🧬 Beautiful, venomous, and highly destructive. Meet the invasive lionfish.Who knew high-speed sailing could double as a...
24/04/2026

🐠🧬 Beautiful, venomous, and highly destructive. Meet the invasive lionfish.

Who knew high-speed sailing could double as a cutting-edge biodiversity survey? ⛵🌊 We partnered with , , and to collect eDNA water samples directly from SailGP racecourses.

Using this innovative approach, we detected the lionfish twice. Lacking natural predators in the Atlantic and Caribbean, they’re invasive and can wipe out up to 95% of native reef fish.

By mapping their presence from just a cup of water, we’ve been able to give conservationists the vital data needed to manage their rapid spread and protect the delicate equilibrium of our coral reefs. 🪸🐟

🔗 Check out the link in our bio to read the full case study!

SailGP CoralReefs

Meet the Amazon’s hidden giant! 🐾✨The magnificent 6-foot giant otter is the world’s largest, and an endangered keystone ...
06/03/2026

Meet the Amazon’s hidden giant! 🐾✨

The magnificent 6-foot giant otter is the world’s largest, and an endangered keystone species for South America’s river ecosystems.

Using eDNA, we’ve detected its presence 13 times across the continent! 🧬

Significantly, several detections occurred at potential mining sites. This early warning allows companies to pivot - strengthening conservation strategies and updating Environmental Impact Assessments (EIAs) before operations even begin. We’re turning data into a proactive shield for these river giants.

We’re transforming invisible DNA traces into powerful action for wildlife protection.

Tap the link in bio to see how we help the extractive industry optimise its nature strategy!

02/09/2025

🐳 Our founder, Kat Bruce, has just finished the expedition of a lifetime.

Navigating the ocean surrounding Tonga with Ocean Science Expeditions, and with legendary scientist, Sylvia Earle, on board!

The -TONGA25 mission was to understand more about the remarkable recovery of Tonga’s humpback whales. The expedition observed the whales, which are not only a symbol of nature's resilience, but also play a vital role in ocean biodiversity recovery.

Kat was on board to support with gathering samples for eDNA analysis, as well as for acoustic and parasite load monitoring → illuminating the intricate connections between marine life and the role humpback whales play in maintaining ocean health.

For Kat, being around Sylvia was a powerful reminder that at the heart of science lies patient, detailed observation of the world around us, as well as unending curiosity. She encourages us to ask every living thing "who are you?". Try to see the world through their eyes and step out of our humancentric mindset.

Following this expedition has been an inspiration to us all. Thanks to fellow supporters Mission Blue, Anthroposea, Mercuria

Watch this space for more!

📸 Photo and video credit: Xiye Bastida and Luca Pittalis

Denmark is embracing eDNA for comprehensive national biodiversity monitoring!The Danish government tested eDNA monitorin...
26/08/2025

Denmark is embracing eDNA for comprehensive national biodiversity monitoring!

The Danish government tested eDNA monitoring across 230+ locations nationwide - and the results are reshaping how they are going to track endangered species going forwards!

Working with the Danish Agency for Green Transition and Aquatic Environment, this pilot study detected 419 species (including vulnerable diving beetles).

But more importantly → it proved eDNA can extend monitoring windows, reduce costs, and deliver standardised results regardless of who collects samples.

➡️ LET’S DIVE INTO THE DETAILS:

🌐 The Challenge:
The Danish Agency needed faster, cost-effective tools to fulfil EU reporting obligations under NOVANA. Traditional methods were time-consuming and could lead to false negatives, necessitating a more efficient approach.

🔍 Project Highlights:

Sampled over 230 locations across Denmark.

Detected 398 invertebrate and 21 vertebrate species, including vulnerable diving beetles.

Showed high correlation with conventional methods, validating eDNA’s effectiveness.

🔬 Our Role:
NatureMetrics provided eDNA sampling kits and comprehensive laboratory services, ensuring consistent data collection and quality results. We facilitated knowledge sharing helping them develop a robust framework for national eDNA implementation.

Read more about the project here in our new case study → https://eu1.hubs.ly/H0mytrQ0

18/08/2025

We're now detecting species from the air they breathe 🌬️

How long can airDNA samples be stored before analysis?

→ We're on a mission to find out! 🧬

At NatureMetrics, we've always believed in pushing the boundaries of what's possible with eDNA.

Our R&D team just wrapped up a major field study at Estate, deploying 17 airDNA samplers in carefully designed strategy by our airDNA expert Kate Denton.

Getting the spacing and heights exactly right involved a lot of squinting and adjustments, but the result was more than 60 air samples collected over multiple days and nights.

The aim? To solve a major logistical challenge and determine how long samples can be stored without losing DNA quality 🧬

We're talking about the difference between samples that need immediate processing versus ones that can be stored for weeks or months. It's a logistical game-changer if we can crack it.

A massive shout-out to our field and R&D teams for their tireless work!

Now comes the analysis to see what these samples tell us as we prepare to launch airDNA as a full product.

Sometimes the biggest advances happen one carefully positioned sampler at a time!

05/08/2025

The oceans' future is bright with youth like the Ullapool Sea Savers - especially when they get their hands on eDNA data! 🌊

This inspiring group of young people is actively raising awareness and taking action to protect the oceans surrounding their home. From their - highlighting how everything that goes down the drain ends up in the sea - to community litter picks, they’re making a real difference.

With NatureMetrics’ donated eDNA kits, they’ve also been able to uncover and track the fascinating diversity of their local marine life.

Some of the highlights included →
🐟 Common fish such as cod, Atlantic salmon and brown trout
🦆Seabirds including the common sandpiper and Eurasian Oystercatcher
🪼Lion’s mane jellyfish and the Common gooseberry!
an even the critically endangered European Eel and porpoises! 🐟🐋

Our founder Kat Bruce had the chance to meet the Sea Savers during her trip around the UK and highlight their story in the recent LCAW event. Seeing their passion and hearing about their findings was truly inspiring. It reminded us all that when the next generation leads the way, the future of our oceans is in safe hands.

  was a hit!Each year, we bring our team from around the world together at our HQ in Surrey, UK, to strategise, celebrat...
30/07/2025

was a hit!

Each year, we bring our team from around the world together at our HQ in Surrey, UK, to strategise, celebrate, inspire and of course, appreciate all things nature and biodiversity.

This year was a festival inspired by and dedicated to nature. We had a beautiful meditation session; a scavenger hunt (which included intense pippetting-relay-racing!); strategy board games; mad-scientist-kit-packing; DNA sequence solving; a bird acoustics ID game and much more!

But most importantly, we spent time together, outside, in nature. It’s easy to remember why we work so hard when we do it alongside toads, butterflies and damselflies.

It was the perfect opportunity to reunite, realign, refocus and remember that we’re on an important mission - to make biodiversity measurable at scale.

Big thanks to the fantastic team who made it happen. Here’s to next year!

A quarter of Africa’s freshwater fish species are threatened with extinction.This was the key finding from WWF in Africa...
29/07/2025

A quarter of Africa’s freshwater fish species are threatened with extinction.

This was the key finding from WWF in Africa's “Africa’s Forgotten Fishes” report, in partnership with the Pictet Group Foundation.

Ahead of a major global wetlands conference in Zimbabwe, where countries will set the course for safeguarding and restoring vital freshwater ecosystems, we were pleased to contribute to the WWF report, undertaking eDNA analysis to provide important data regarding the current state of Africa’s freshwater fishes.

We mapped over 350 species across 75 sites in five countries - highlighting the power of eDNA to offer scalable, rapid biodiversity assessment.

🔍 Key highlights include:

🧬 Local WWF staff, with no prior taxonomic expertise, collected samples using a standardised protocol, enabling capacity building and consistent data collection.

🐠 The findings revealed critical conservation priorities, including the presence of endangered species like the Victoria Tilapia and invasive species threatening ecosystems.

🎣 The project paves the way for sustainable, continent-wide biodiversity monitoring, empowering local teams and influencing major policy frameworks like the Freshwater Challenge.

This project has fundamentally changed how WWF approaches biodiversity monitoring across Africa, proving that eDNA technology enables organisations to achieve continental-scale conservation programmes that were previously impossible.

Download the report via the link in the comments to find out more.

🦈 Shark populations have declined by over 70% in the past 50 years, yet monitoring these elusive species remains one of ...
14/07/2025

🦈 Shark populations have declined by over 70% in the past 50 years, yet monitoring these elusive species remains one of eDNA scientists greatest challenges.

Traditional surveys are expensive, require specialized diving skills, and can only cover tiny areas of our vast oceans. eDNA promised to change everything - until we hit the shark wall?!

This , we're spotlighting our partnership with Miyaru an NGO in the Maldives, to develop eDNA techniques to enhance the accuracy and efficiency of shark detection and monitoring.

Why are sharks so hard to detect❓

SO here’s the plot twist → we CAN detect sharks with eDNA.

Our tests work - we've successfully detected multiple shark species in the wild. But here's what makes sharks the ultimate eDNA challenge = they shed barely any eDNA, exist in low densities, and roam vast territories - making detection feel like finding a needle in an oceanic haystack.

What have we been doing❓

→ Miyaru's expert team conducts parallel visual surveys and eDNA sampling during the same dives. When they spot a shark and sample that exact water, we can validate our detection capabilities.

→ While we can't currently guarantee detection in every sample we are continuing our work with Miyaru optimizing our tests, sampling strategies and our understanding detection limitations.

🦈 Even with detection challenges, eDNA remains crucial for tracking shark populations and implementing effective conservation methods.

Because of partners like Miyaru we are closer than ever to giving sharks the monitoring and protection they desperately need.

Read more about the project here → https://eu1.hubs.ly/H0lKMZ70

Are we witnessing a sea change in measuring and protecting marine biodiversity?The United Nations Ocean Conference 2025 ...
08/07/2025

Are we witnessing a sea change in measuring and protecting marine biodiversity?

The United Nations Ocean Conference 2025 came at a crucial point - building on the 2017 and 2022 conference, this year’s gathering in Nice was aimed at accelerating action around protecting and conserving the ocean.

Dr Kat Bruce, Laura Plant and Benjamin Barca were on the ground, representing NatureMetrics. They’ve shared their analysis on:

→ UNOC being successful in building awareness - a powerful opportunity to flip the script on how we view the ocean;

→ promising progress on the High Seas Treaty;

→ the importance of ensuring that Marine Protected Areas are more than lines on the map;

→ valuable new revenue streams for blue finance;

→ the necessary data and methodologies for tracking impact and success.

And much more.

Read the article now for the full analysis from our experts → https://eu1.hubs.ly/H0lz2T10

🎥🧬 LIVE eDNA demo! Alice Clark from University of Sussex got out onto Brighton seafront to showcase how she’s monitoring...
02/07/2025

🎥🧬 LIVE eDNA demo! Alice Clark from University of Sussex got out onto Brighton seafront to showcase how she’s monitoring marine biodiversity along the Sussex coast.

As part of Soapbox Science Brighton, which organises events for women and non-binary scientists to share their work, Alice (armed with a paddling pool and toy marine creatures) showed the crowd how she collects water samples for eDNA analysis.

The data she gathers is helping to provide evidence of the efficacy of a ban on trawling along the Sussex coast.

A fantastic initiative to demonstrate the real-world impact of people working in STEMM! We hope to have inspired the scientists of tomorrow!

Thanks to Soapbox Science Brighton, Valetina and Darren Baskill and Stuart Robinson for the photos!

If you would like to learn more about the awesome work Alice is carrying out along the Sussex coastline check out our coastal ecosystems guide → https://eu1.hubs.ly/H0lr-6d0

Address

1 Occam Court
Guildford
GU27HJ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442038767350

Alerts

Be the first to know and let us send you an email when NatureMetrics posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to NatureMetrics:

Share