02/11/2026
“We want to demonstrate that sustainability and quality can coexist, and that making a more environmentally conscious choice doesn't mean compromising on the experience. As we've expanded beyond vodka into gin and rum, that commitment has remained central to the brand. Our packaging helps tell our story before someone even opens the bottle.”
Distillery 98 co founder Harrison Holditch
When Florida’s Half Shell Vodka launched in Frugalpac’s paper-based Frugal Bottle in 2023, it challenged an industry convention that premium spirits belong in glass.
Three years on, the bottle remains central to the brand’s identity; it’s helped start conversations about packaging, reflects Half Shell’s connection to Florida’s coastal environment and gives the brand a distinctive presence in the market.
Since its launch, the business hasn’t stood still, 98 has expanded distribution across Florida and into Louisiana, while growing the range beyond vodka to include gin and rum.
Find out more at distillery98.com
