Motortronics

Motortronics Motortronics is a world leader in the manufacture of solid state AC motor controls, soft starters and motor protection products.

Motortronics is a world leader and one of the largest manufacturers of solid state AC motor controls, soft starters and motor protection products. Founded in 1982, the company has facilities in the United Kingdom, USA, South Korea, the British West Indies and China. The company has shipped over 2 million solid state starters and controllers to virtually all industries around the world, amassing mo

re real world experience than any other manufacturer in the business. With over 600 employees in multiple facilities and authorised sales & service representatives located around the globe.

Just 2 days to go until Motortronics are back at the Telford International Centre for this year's edition of the Water E...
12/05/2026

Just 2 days to go until Motortronics are back at the Telford International Centre for this year's edition of the Water Equipment Show.

Steven Atkey, Matthew Johnson,Nicholas Squires and Nikki Sandhu will be on hand to answer all your soft starter related questions. Come over to stand F25.

Steven and Nicholas will also be in room C at 14:40 giving a short talk on the importance of collaboration and partnerships in the Water Industry. Smart Connections: Driving Efficiency with SWW and Motortronics. Pop along - they'd appreciate your support.

Plymouth Albion RFC finally got a mention on BBC News Spotlight last night! Albion - proudly sponsored by Motortronics -...
09/05/2026

Plymouth Albion RFC finally got a mention on BBC News Spotlight last night!
Albion - proudly sponsored by Motortronics - took to the field at Brickfields yesterday for a final training session before heading up to South East London for todays England Rugby League 1 play-off against Blackheath Rugby Club .

Winners of this game will play either Richmond Rugby or London Scottish Rugby in the Champ Accession Final on May 23rd.

Albi! Albi! Albi! Come on you Janners!

3S Technology ExplainedElectric motors can suffer from poor, inefficient and noisy start/stop due to imbalances across t...
27/04/2026

3S Technology Explained

Electric motors can suffer from poor, inefficient and noisy start/stop due to imbalances across the phases, although it is important to point out that minor phase imbalances always exist in the real world and electrical equipment or systems are designed to cope with these situations.

2-phase starters WITHOUT 3S technology incorporated in the firing method - a phase imbalance will create a dc component in the field which inflicts stresses in the form of locking torques creating vibration, heat and inefficient motor control. These stresses can mechanically damage internal components and result in noise being generated at start-up. Most small-power soft starters can only offer short starting times, limiting the number of applications they are useful for. Further difficulties can occur due to higher Locked Rotor Currents and power factor variances, compounding synchronization & firing issues in motor control. Loss of control of the load pulsing allows wobbling and notching of the torque forwards and backwards, generating high current levels causing overcurrent protection devices to operate.

3S Technology - a specifically formulated algorithm developed exclusively by Motortronics UK
implements an automatic ramp control sequence profile

ensures a smooth start/stop performance is delivered every time

without causing any undue stresses on the motor

noise level as per normal efficient motor start-up experiences

This unique algorithm;
enables stable acceleration & deceleration in all operating conditions

controllers adopt an asymmetric firing technique

delivering a per phase symmetry for motor loads

eliminates dc components inflicting stresses (torque vibration & heat)

constantly monitors signals from the motor

adjusts the firing delay angle in increments of 0.5µs

ensuring smooth starting and stopping performance

These techniques allow a longer start/stop time of 30 seconds

Myth - 4xSCR controlled soft starters have one of the phases uncontrolled, as you can see from the diagram (above right) this is not correct.

Motortronics offer two model ranges which incorporate 3S Technology - VMX-agility and VMX-PFE. Designed and manufactured in the UK, these soft starters not only allow smooth and effortless starting of 3-phase induction motors but can also be set-up to start single-phase motors.

Plymouth Albion RFC did not need any luck at Brickfields against Rams this weekend - but you've gotta love a double rain...
16/03/2026

Plymouth Albion RFC did not need any luck at Brickfields against Rams this weekend - but you've gotta love a double rainbow!!😍

Rivalries!VSDs vs Soft Starters - why?Visit our blog and let us know your opinion. https://bit.ly/rivalriesFBMotortronic...
19/03/2025

Rivalries!

VSDs vs Soft Starters - why?

Visit our blog and let us know your opinion. https://bit.ly/rivalriesFB

Motortronics

Address

Bristow House, Gillard Way, Lee Mill Industrial Estate
Ivybridge
PL219GG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4:30pm

Telephone

00 44 1752 894554

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