02/09/2026
If your team measures success by high deflection rates, you could be optimising for the wrong outcome.
Deflection counts interactions avoided. Resolution measures problems actually solved. Customers expect solutions on first contact—85% of CX leaders now say people will leave brands that can’t do this. That’s a warning, not a trend.
The Agentic Service by Zendesk helps you move from lagging metrics to real-time, outcome-driven insights that link directly to ROI.
Discover how Disruption Works can help you make that shift.
https://www.disruptionworks.co.uk/partner-recommendations/zendesk?cxp_page=5353&lang=en_GB&utm_source=fb&utm_term=44185