CAPRI, London (2026)

02/04/2025

Early is an AI tool built to catch bugs before they break things. Every developer knows late bugs cost more—but fixing them has always been slow and manual. Early changes that with AI-driven detection and automated testing, so teams can ship better code, faster.

The product is fast, smart, and always learning. The brand had to feel the same.

We started with code—flat, linear, precise—and pushed it. Code became pixels. Pixels became motion. Grids flex. Typography shifts. The system responds, evolves, and adapts.

It’s a brand that mirrors the product: intelligent, dynamic, and made to challenge expectations. Built for developers. Designed to move.

That’s Early.

27/03/2025

A brand is only as strong as the belief behind it.

Working with the team at Early was a masterclass in momentum. Fast-thinking. Future-facing. Fearless about getting it right.

Huge thanks to Sharron and the Early crew for trusting us to shape the next chapter of their story—one built on sharp thinking, smarter code, and serious ambition.

This is what happens when strategy, creativity and partnership align.

25/03/2025

The Early dev catches the bug.

In software developement, the later you catch a bug, the more it costs. Every developer knows this. But fixing them? That’s always been slow, manual, and flawed. Early set out to change that.

With AI-driven bug detection and automated testing, Early levels up code quality—so developers can focus on what they do best: building, innovating, and shipping great products.

But revolutionizing software development requires more than just breakthrough technology. It needs a brand that speaks the language of developers while standing apart in an evolving AI landscape.

So we built one.

- A brand voice as direct and effective as the product itself—clear, confident, and built for speed.
- A wordmark with ‘/’ replacing ‘l’—a quiet nod to those who know.
- A bitmap-inspired font and graphic system—blending precision with forward momentum.
- A fresh, high-energy green—breaking from the standard, static enterprise palette.

This was about more than a rebrand. It was about owning a new era in AI-powered software development.

Big thanks to Early and the team Sharon Barr, Lior Froimovich, Adi Ramon Tidhar, Uri Ar for the trust, vision, and ambition that made this happen.

Very proud of this one.

Case study now live → https://www.wearecapri.com/projects/early

24/03/2025

There's a new era for Software Development.

In software, the later you catch a bug, the more it costs—but traditional bug detection is slow, manual, and flawed.

Enter Early, an AI-powered platform that automates bug detection, suggests fixes in real time, saves time, saves money, and levels up code quality.

We partnered with the incredible team behind this ground-breaking technology to craft an identity that speaks the language of developers, while signaling a bold new future for software engineering. Familiar, yet unmistakably forward-looking.

From concept to ex*****on... full reveal coming tomorrow.

14/03/2025

Branding isn’t a solo act. It’s not about one brilliant idea or a single stroke of creative genius. It’s about alignment—between vision and ex*****on, strategy and design, ambition and reality.

That’s why we don’t work for our clients. We work with them. We embed ourselves in their world, challenge them, guide them, and build alongside them. Because the best brands aren’t just crafted—they’re co-created.

True collaboration means being all in. It means pushing when something isn’t good enough, listening when something really matters, and knowing that success isn’t measured by a deliverable, but by the lasting impact a brand has.

We’re not just a branding agency. We’re partners in the work that matters. Your success is our success.

That’s the CAPRI way.

11/03/2025

A video that says it all and the essence of our branding work for Startup Nation Central: professional, smart, determined, scrappy, with irrepressible confidence and unreasonable optimism for the future.

07/03/2025

Branding isn’t about playing it safe. It’s about making choices—bold ones, smart ones, the kind that move businesses forward.

But pushing for change just for the sake of it? That’s not our style.

We challenge assumptions, not for the thrill of being contrarian, but because we know that the best ideas come from pressure-testing the obvious. We push, question, and refine—not to prove a point, but to create something better.

Our job isn’t to tell you what you want to hear. It’s to help you see what’s possible. To make you uncomfortable when comfort leads to complacency. To fight for the ideas that will make an impact, not just the ones that are easy to sell.

Good branding should make people feel something. Great branding should change the way people see you.

And that starts by being willing to challenge, rethink, and push further—always with purpose.

That’s the CAPRI way.

03/03/2025

What are the colours of Impatient Innovation?

Colour is more than aesthetics—it’s strategy, emotion, and identity in its purest form. When designing the visual language for Startup Nation Central, we needed a palette that was innovative, distinctly Israeli, and world-class. A brand that could stand shoulder to shoulder with global tech leaders while remaining deeply connected to the roots of Israeli ingenuity.

Our primary colour? A bold, tech-forward Tekhelet Blue—steeped in heritage yet undeniably modern. Used by the biggest names in corporate and technology, blue is synonymous with stability, trust, and intelligence. But in Israel, it carries something more—a direct link to the flag, a colour woven through history, faith, and national identity.

The secondary palette grounds the brand in something tactile, real. Inspired by the landscapes of Israel, from the sun-warmed Jerusalem stone to the ochres and olives of its rolling hills, the soft blue haze of the Dead Sea, and the electric pop of Jaffa orange, these hues bring warmth, texture, and a human touch. A perfect balance of corporate polish and startup energy.

Colour shapes perception. It tells a story before a single word is spoken. And in this case, it defines a brand built for action, impact, and impatience.

27/02/2025

Great brands don’t stand still. Neither do great partners.

Repositioning Startup Nation Central wasn’t just about updating a brand—it was about capturing an approach to innovation. It takes vision to see the need for change, and bravery to embrace it fully.

From strategy to storytelling, from identity to ex*****on, this was about more than branding—it was about defining a movement. The hunger to solve, build, and disrupt—fast.

None of this would have been possible without the incredible Startup Nation Central team, who met this challenge with openness, ambition, and trust. It was a privilege to shape this next chapter together.

25/02/2025

Some things change. Some things evolve. And some things refuse to stand still.

Last year, Startup Nation Central unveiled the bold new identity we crafted with them — one that moves as fast as the ecosystem it represents.

From strategy to signage, this shift is more than just a rebrand—it’s a declaration of an entirely new way to describe a nation's approach to innovation.

I'm pumped to take you behind the scenes of this transformation.

🔜 Stay tuned for the full story.

24/02/2025

Most brands don’t lose to competitors.

They lose to something worse: indifference.

Your audience doesn’t hate your brand. They just don’t care. And that’s the real danger—because indifference means you don’t even enter their consideration.

The worst thing isn’t people disliking your brand. It’s people forgetting you exist.

The best brands don’t just sell products. They create emotional connections.
Indifference happens when a brand lacks clarity, relevance, or emotional resonance.

A strong brand makes people feel something, whether it’s trust, excitement, belonging, or aspiration.

To fight indifference, your brand needs three things:

➡️ Clarity – What do you stand for? Can people describe it in one sentence?
➡️ Resonance – Does your brand make people feel seen, understood, and connected?
➡️ Consistency – Are you showing up in a way that reinforces trust?

The strongest brands don’t fight competitors. They fight obscurity.

What’s one way your brand ensures it won’t be ignored?

29/09/2021

CAPRI is a global branding consultancy. We combine masterful storytelling and expert strategy to help our clients create unforgettable connections with the people they want to reach. We lead with our head and our heart, merging watertight strategic thinking with dynamic artistic expression.

We are looking for an energetic and superbly organised Project Success Manager to join us as we enter a new and exciting growth phase.

The project manager will be a key member of the team, having overall responsibility of ensuring that all projects are executed efficiently and successfully. An excellent communicator with strong organisation skills, you will work closely with the Senior Management to coordinate internal resources and communicate with our clients and keeping things running smoothly and on time.

**Main Roles**

• Ensuring projects and tasks are briefed, assigned and tracked to completion

• Process management and internal communication among key team members

• Develop detailed project plans to be shared with clients as well as other staff members

• Coordinate internal and external resources for the flawless ex*****on of projects

• Manage project progress and adapt work as required

• Ensure all projects are delivered on-time, within scope and within budget

• Manage relationships with stakeholders

Skills & Abilities

• Strong written and verbal English communication skills

• Highly organised and able to multi-task

• Attention to detail

• Big-picture thinking and vision

• Problem solving and leadership skills

• Capacity to manage stressful situations

• A fluid thinker with the ability to adapt to varying scenarios

• A team player

• Strong knowledge of Microsoft Office Suite (Word, Excel, PPT), Google Tools (Docs, Sheets, Slides)

• Familiarity with Project Management tools e.g. Monday.com, Trello, Asana (Preferable or at least willing to learn)

**Details**

Freelance

4 days per week

Remote and in-office (Tel Aviv) combination (minimum 2 days per week in office)

CAPRI

02/04/2025

27/03/2025

25/03/2025

24/03/2025

14/03/2025

11/03/2025

07/03/2025

03/03/2025

27/02/2025

25/02/2025

24/02/2025

29/09/2021

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Featured

Share