Assay Genie

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Assay Genie is a global life science reagents company founded in 2017 with the mission to make scientists smile through innovative technology, quirky marketing & interactions with the team.

🍀 St. Patrick’s Week Sale is Here! 🍀We’re excited to introduce our new 5-Color Prestained Protein Ladder, designed to ma...
09/03/2026

🍀 St. Patrick’s Week Sale is Here! 🍀

We’re excited to introduce our new 5-Color Prestained Protein Ladder, designed to make band identification fast and easy during SDS-PAGE and Western blot workflows.

✔ 11 recombinant proteins (11–250 kDa)
✔ Five colored reference bands (Purple, Red, Green, Yellow, and Blue)
✔ Ideal for routine SDS-PAGE and immunoblotting applications
✔ Requires only 3-5 µL per lane (SDS-Page)
✔ Two product pack sizes (25 µL and 500 µL)

To celebrate St. Patrick’s Week, we’re running a limited-time Buy 1 Get 1 FREE promotion.

Stock up for your lab while the offer lasts! - Valid until the 17th of March.

🧪 Learn more: https://www.assaygenie.com/5-color-prestained-protein-ladder-11-250-kda/
📧 [email protected]

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🧬 Over 50,000 Antibodies - Now 20% OFF!Looking to optimize your assays with highly validated, reliable antibodies?For a ...
25/02/2026

🧬 Over 50,000 Antibodies - Now 20% OFF!

Looking to optimize your assays with highly validated, reliable antibodies?
For a limited time, Assay Genie is offering 20% OFF our extensive range of over 50,000 antibodies, including monoclonal and polyclonal options across multiple species and applications.

-Validated for WB, IHC, IP, IF & more
-Multiple pack sizes available
-Reliable lot-to-lot consistency
-Supporting researchers worldwide

Whether you're scaling up experiments or starting a new project, now is the perfect time to stock up and save.

👉 Get a quote today and secure your 20% discount: [email protected]

🌐 Explore all Antibodies: www.assaygenie.com

Promo expires on the 5th of March.

🚀 Meet GenieColor - Detect Mycoplasma By Eye!Mycoplasma contamination can disrupt experiments, compromise data integrity...
17/02/2026

🚀 Meet GenieColor - Detect Mycoplasma By Eye!

Mycoplasma contamination can disrupt experiments, compromise data integrity, and waste valuable lab time. That’s why Assay Genie offers GenieColor, a rapid, color‑based mycoplasma detection kit designed for busy cell culture labs that need answers now.

With a simple pink‑to‑yellow color change, GenieColor delivers clear, visual results in just 60 minutes, no instruments, no complex workflows, no guesswork.

🔬 Why researchers are switching to GenieColor:

-Instantly identify contamination with an easy color shift

-One‑step protocol, 60‑minute assay

-Detects up to 40 Mycoplasma species

-Detects >100 plasmid copies in 1 µl of culture sample

Whether you're running routine QC or troubleshooting unexpected culture behavior, GenieColor gives you the clarity and confidence you need to protect your cultures.

👉 Learn more at Assay Genie and bring speed, accuracy, and peace of mind to your cell culture workflow

[email protected] | www.assaygenie.com

🩵 Celebrate Valentine’s Week with Assay Genie! 💙 For a limited time, we’re offering 20% off our In Vivo product range, i...
09/02/2026

🩵 Celebrate Valentine’s Week with Assay Genie! 💙

For a limited time, we’re offering 20% off our In Vivo product range, including:

• Functional Grade In Vivo Antibodies
• VivoGenie Biosimilars
• Isotype Controls

✅ Using a proprietary multi‑step purification process, these antibodies are free from preservatives, stabilisers, and carrier proteins and have up to >98% purity. The range includes low‑endotoxin (

Start the New Year with Faster, More Sensitive ELISAs - ColorStep Kits!Kick off the new year by upgrading your ELISA wor...
21/01/2026

Start the New Year with Faster, More Sensitive ELISAs - ColorStep Kits!

Kick off the new year by upgrading your ELISA workflow with assays designed for speed, sensitivity, and ease of use.

With optimized, color-coded reagents and flexible assay formats, ColorStep kits help researchers generate dependable data, fast.

Key features of ColorStepELISA Kits:

✔ Detect low pg/mL concentrations
✔ Requires just 50 µL of sample per well
✔ Compatible with serum, plasma, and other biological fluids
✔ Available in 90-minute and 120-minute formats
✔ Color-coded reagents to reduce handling errors and improve efficiency

🎉 Limited-Time BOGO Offer

Buy one ColorStep ELISA kit and receive a second kit FREE, ideal for expanding target coverage, validating results, or stocking up for upcoming studies. Offer expires January 30th!

👉 Explore the full range here: https://www.assaygenie.com/fast-elisa-kits/

🔬 Discover How GenieColor Delivers Reliable Mycoplasma DetectionMycoplasma contamination can compromise your cell cultur...
20/08/2025

🔬 Discover How GenieColor Delivers Reliable Mycoplasma Detection

Mycoplasma contamination can compromise your cell culture research. Our latest white paper shows how GenieColor keeps your work contamination-free 🎉

This study evaluates the compatibility and performance of our rapid, one-step mycoplasma detection solution across diverse laboratory conditions. From qPCR machines to water baths, and even in the presence of paraffin oil, the GenieColor Kit consistently delivers:

✔️ High sensitivity & specificity
✔️ Reliable amplification across setups
✔️ Robust performance in complex conditions

👉 Download the white paper today and discover how GenieColor can help ensure contamination-free cell culture research: https://www.assaygenie.com/whitepapers/compatibility-and-performance-assessment-of-the-geniecolor-mycoplasma-detection-kit-across-diverse-laboratory-conditions/

🧪 GenieColor Mycoplasma Detection Kit: https://www.assaygenie.com/geniecolor-mycoplasma-detection-kit-morv0013/

🚀 Reimagine ELISA – Faster, Simpler, and More ReliableTraditional ELISA workflows can be time-consuming and error-prone,...
06/08/2025

🚀 Reimagine ELISA – Faster, Simpler, and More Reliable

Traditional ELISA workflows can be time-consuming and error-prone, often requiring multiple washes, large sample volumes, and complex reagent handling. For busy research labs, every extra step can mean delayed results and valuable sample loss.

That’s where ColorStep ELISA Kits come in. Designed for speed and precision, ColorStep streamlines your workflow with color-coded reagents, minimal washing steps, and a protocol that delivers results in under 120 minutes.

✅ Fast & efficient – achieve results in less than 2 hours
✅ Sample-sparing – only 50 μL needed
✅ Highly precise – low CV (

🔬 Combining Anti-TREM2 and Anti-PD-1 In Vivo Antibodies for Enhanced Anti-Tumor Response in Mouse ModelsEmerging researc...
16/07/2025

🔬 Combining Anti-TREM2 and Anti-PD-1 In Vivo Antibodies for Enhanced Anti-Tumor Response in Mouse Models

Emerging research highlights the potential of combining Anti-TREM2 and Anti-PD-1 antibodies to improve anti-tumor responses in vivo.

🧪 What is TREM2, and why does it matter?

TREM2 is an immune receptor expressed on myeloid cells, such as macrophages. In cancer, TREM2 is associated with the development of tumor-associated macrophages (TAMs) that suppress anti-tumor immune responses. High TREM2 activity is often linked to poor prognosis, as it helps tumors escape immune detection.

Recent studies have shown that TREM2 knockout mice display stronger resistance to tumor growth and respond better to Anti-PD-1 therapy. Targeting TREM2 helps reprogram the tumor microenvironment, making immunotherapies more effective.

🔗 Why combine Anti-TREM2 with Anti-PD-1?

Combining these two antibodies promotes synergistic anti-tumor effects, reducing immune suppression and enhancing T-cell activity within tumors.

At Assay Genie, we offer high-quality in vivo antibodies that support this cutting-edge research:

✅ Ultra-low endotoxin levels (≤ 0.5 – 1.0 EU/mg)
✅ High purity
✅ Trusted citations in leading journals

🧬 Explore how our in vivo antibodies can support your cancer research:
👉 www.assaygenie.com

🔬 Unlock the Power of Dual Checkpoint Blockade in Cancer ResearchAt Assay Genie, our in vivo Anti-PD-1 and Anti-CTLA-4 m...
09/07/2025

🔬 Unlock the Power of Dual Checkpoint Blockade in Cancer Research

At Assay Genie, our in vivo Anti-PD-1 and Anti-CTLA-4 monoclonal antibodies have demonstrated potent tumour reduction as monotherapies in the CT26 syngeneic colorectal carcinoma model.

This highlights their high quality, functional validation, and promising use in combination immunotherapy studies.

Whether you're exploring immune checkpoint inhibition, tumour microenvironment modulation, or synergy in combination treatments, our antibodies are ready to support your preclinical pipeline.

🧪 Validated for in vivo use
✅ Low endotoxin, high purity
🧬 Trusted by leading cancer researchers

👉 Explore the in vivo antibody range at www.assaygenie.com

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The Steelworks
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