14/03/2026
India supplies some of the world’s most iconic fragrance ingredients—jasmine, sandalwood, vetiver, and oud—used by leading global perfume houses. Indian talent is deeply involved in sourcing, creating, and distributing these fragrances worldwide.
Yet in India, the perfume market has often focused more on price than on value and storytelling. The real opportunity lies in embracing India’s rich heritage—from Kannauj’s centuries-old perfumery traditions to Mysore sandalwood and Assam oud—and building premium fragrance identities around it.
Countries like France and those in the Middle East sell not just perfume, but culture, legacy, and emotion. India has an equally powerful story to tell.
At RAW Aromachem, this belief led to the launch of premium perfume oils built around quality and heritage, and the response has shown that Indian consumers are ready for premium when it’s offered with authenticity and vision.