NowPurchase

06/06/2026

Metal manufacturing has been operating with fragmented procurement, limited visibility, and decisions that depended more on experience than real-time intelligence.

That model is starting to change.

Our recent fundraise covered by Inc42 reflects something larger happening across the industry:
Manufacturing is becoming more connected, more data-driven, and far more technology-led than before.

At NowPurchase, we’re building toward that shift by bringing together:
→ Smarter raw material ecosystems
→ AI-led production visibility
→ Structured scrap recycling
→ Better operational decision-making

Because the future of manufacturing will be built on connected intelligence.

Read more in Inc42’s latest feature:
https://inc42.com/buzz/raw-materials-marketplace-nowpurchase-bags-%e2%82%b980-cr-to-expand-product-portfolio/

Manufacturing materials marketplace NowPurchase has secured ₹80 Cr (about $8.5 Mn) in a funding round led by Bajaj Finserv

05/06/2026

A greener metal ecosystem starts with smarter raw materials.

This World Environment Day, it’s important to recognize how processed metal scrap especially high-density CRC baled scrap can help manufacturing become significantly more sustainable.

Compared to loose scrap, high-density CRC baled scrap enables:
✔ Faster melting
✔ Lower energy consumption
✔ Lower emissions
✔ More efficient production

Sustainability in manufacturing is about building systems where materials are reused better, energy is consumed smarter, and every heat operates more efficiently.

04/06/2026

Across Kolkata, Pune, and Coimbatore, one thing brought us together: a shared competitive spirit. 🏏🏸🏓

Last Saturday, our teams across Kolkata, Pune, and Coimbatore stepped away from their desks and onto cricket grounds, badminton courts, table tennis tables, and carrom boards.

Close matches.
Friendly rivalries.
Unexpected champions.
And a lot of cheering from the sidelines.

For a day, the office felt a little less like work and a lot more like play. And honestly, we wouldn't have it any other way.

Which sport would bring out your competitive side?

03/06/2026

Boss: “The records show 27 pipes. I can see only 20. Where are the rest?”
Operator: “Sir, I’ll check and get back.”

That gap is where time gets wasted.
Production slows.
And decisions wait.

We built a way to catch it earlier.

Using your existing CCTV, MetalCloud keeps a live count of what’s actually on the floor, tracking movement, arrivals, and gaps as they happen.

Just a continuously updated view of inventory, even when things are constantly moving.

Because real visibility doesn’t come from more tools.
It comes from better awareness.

01/06/2026

Most foundries don’t realize how much money is lost in “almost right” decisions.

Individually, they seem small, but collectively, they quietly eat into margins every single day.

That’s where real-time production intelligence starts making a difference.

When teams can see deviations earlier, make faster decisions, and hit target chemistry in the first attempt, operations stop becoming reactive.

It reflects directly in:
✔ Lower alloy overconsumption
✔ Faster decision-making
✔ More stable chemistry
✔ Better process repeatability

Because every heat compounds. And so do the savings behind it.

What’s the biggest invisible loss in your foundry today?

31/05/2026

Manufacturing is entering a new era where quality control is becoming faster, smarter, and increasingly predictive. 🚀

AI is helping foundries move beyond reactive inspection toward real-time process intelligence and smarter operational decisions.

And this transformation is only getting started.

30/05/2026

A foundry's melt consistency isn't decided at the furnace.

It's decided when you place the raw material order.

By the time the material is charged, the quality of that heat is already largely determined.
The grade, the density, the moisture content, the batch consistency, all locked in at the sourcing stage.

That's why the NowPurchase Flagship Range is built the way it is.

Not around price. Around predictability.

→ Consistent grade specifications across every delivery
→ Pre-processed material that reduces melt time and energy consumption
→ Quality tied to source, every batch traceable, every variance visible
→ Delivered on schedule, so your production plan stays a plan

When your raw material is reliable, everything downstream gets easier.

Recovery becomes more predictable. Heat control improves. Your team stops managing material inconsistencies and starts managing output.

Best-in-class raw materials for foundries that take their output seriously.

29/05/2026

Every company is shaped by the people behind it.

Purvi has been one of the many individuals contributing to our growth story over the years.

What we appreciate most is her willingness to take ownership, adapt to new challenges, and keep learning along the way.

As NowPurchase continues to grow, so does the impact of people like her individuals who don't wait for instructions, but help create momentum.

Thank you, Purvi, for being a part of our story and for everything you do to help tell ours.

Here's to many more milestones together.

NowPurchase

28/05/2026

This isn’t just another startup funding story.

It’s a reflection of where manufacturing is headed next.

YourStory recently featured NowPurchase after our ₹80 Cr fundraise, led by Bajaj Finserv.

For years, metal manufacturing has operated with fragmented procurement, limited production visibility, and inefficient decision-making systems.

That’s the gap we’re working to solve.

At NowPurchase, we’re building a connected ecosystem for metal manufacturing.

From procurement to production intelligence, the goal is simple:
Help manufacturing become more predictable, efficient, and scalable.

Here’s a quick read on what we’re building and where the industry is moving:
https://yourstory.com/2026/04/nowpurchase-secures-80-crore-in-funding-led-by-bajaj-finserv

NowPurchase has raised funds to expand scrap recycling, branded products and its AI platform MetalCloud for digitising and optimising metal manufacturing and procurement.

27/05/2026

A city that treats football like religion is now watching its 70-foot Lionel Messi statue, “Monumento de Messi,” possibly get removed. ⚽👀

After reports of structural concerns and swaying during strong winds, the Lake Town Messi statue has become one of Kolkata’s biggest talking points.

But this story is about more than football.

It is surprising how something so massive, expensive, and iconic can eventually become nothing more than scrap if the base isn’t built strong enough.

Strong foundations are what allow anything to grow, evolve, and stand the test of time without falling apart.