We are budding researchers, designers, engineers and architects working together to combine art, science and technology to create new products. Our range of activities spans planning through production. Our focus is on Design and Innovation Strategies, Digital-Physical Design, Technology based Innovation, UI/UX, Game Development and Product Brand Language. We strive to create engaging product expe
riences that connect with the people. Our team has a unique blend of creative and technical skills, and many years of design experience. Much of our work is done in the 3D environment, driven by our knowledge of materials. We also employ freehand sketching, 2D visualisation using a drawing package such as Photoshop and Illustrator, 3D visualisation using rendered views of 3D CAD models and animations of 3D CAD models, and even physical prototypes, to ensure unsurpassed quality of work. We’re an agile team, with mighty dreams! We’re empowering campus programs and teams at IIT Roorkee, by helping them apply market-centric product design practices to their daily work. We have started in 2015 and are on course to the distant world of future.
