Designers have been always considered as artists and engineers that can design and create the applied and mental needs and human living spaces in the best possible way. If we analyze a person and the society in a mutual and reciprocating relation, like portion to the total and vice versa, we will understand that designing is the reaching point of these relations in individual and social life of hu
man being. In principle, designing is an applied art and science that is completely involved in thoughts deeds and norms of a person or society and it cannot be discussed beyond the fields of psychology and sociology. Love, Freedom, Sensation and thought, Industrial growth and growing comfort, all are concepts that human being seeks in his sociality and individuality. Humanity have always tried in his chronic efforts to find a meaning for his search between the conflict of his self and society. This meaning, on one hand his silent motivation and on the other hand the aim of his promotion, emerges in human being’s life. We find out from what we discussed, that although designing is the product of the art and thought of a specific person but it is always in reciprocation with individual and social elements. A successful designer is the one who can have logical and accurate analysis of his society affairs and can propose artistic response to the social problems and affairs. In this regard in 1392 a group of experienced, pioneer and professional designers have come together and by relying on their professional knowledge in the fields of architecture and graphics and related sciences such as psychology, sociology, aesthetics and photography in addition to related softwares and lighting, acoustic and ergonomic skills, they founded Avantgarde Design Studio to meet the design needs in the art and industrial fields. Undoubtedly, the garment of a society that is designed by its experts will be much more persistent and dynamic, and will be influential in promoting the quality of the citizen’s life.
