WM urban

29/08/2026

26/08/2026

26/08/2026

40 YEARS. ONE STORY. STILL IN MOTION.
40 years of ideas, machines and people who kept WM moving forward. ⚙️
From the first steps on the ice to new technologies, new fields and new possibilities. ❄️🌱🏙️
A lot has changed since 1986 — the machines, the technology and the scale of what we do.
But one thing never did:
the drive to build what comes next.
40 years behind us.
And the story is still in motion. 🚀

06/08/2026

Urban green areas need clean results, reliable performance and the right tool for every detail.
With the shears lawnmower, the VIROC Urban is built for precise maintenance of public green spaces, parks and roadside areas. Its cutting accuracy makes it ideal for professional urban care where every finish matters.
Compact, versatile and made for the city. 🌱

30/07/2026

🎨🚜 Make it yours.
Every city, municipality and service provider has its own identity. That's why the Viroc Urban can be customized with a cabin color that matches your fleet and branding.
✔️ Custom cabin colors
✔️ Matching your corporate identity
✔️ Professional and recognizable appearance
Because functionality and individuality can go hand in hand. 💡

21/07/2026

🧹🚜 Clean results, every pass.
The Viroc Urban with brush attachment is the ideal solution for keeping streets, pathways and public spaces clean. Thanks to its compact design and precise operation, cleaning tasks can be carried out efficiently even in narrow urban environments.
Whether it's dust, dirt or everyday debris, the brush ensures clean surfaces and a well-maintained appearance wherever it works. ✨
Built for the city. Ready for every cleaning task.

10/07/2026

🎵🚜 Comfort on every route.
The Viroc Urban is designed not only for performance, but also for operator comfort throughout the working day.
With a DAB radio, Bluetooth connectivity, hands-free system and AUX input, you stay connected and entertained while getting the job done. 🎧📻
✔️ DAB radio
✔️ Bluetooth connection
✔️ Hands-free system
✔️ AUX input
Because productivity starts with a comfortable workplace. 💪

03/07/2026

🚦🚜 Ready for every road.
Whether moving between job sites or working in urban environments, the Viroc Urban is equipped with road traffic lighting to ensure safe and compliant operation on public roads.
✔️ Road traffic lighting
✔️ Increased visibility
✔️ Safe transportation between locations
Designed for efficient municipal work – on and off the road. 💡🌳

26/06/2026

Ready to sweep. 🧹⚡️
With the brush attachment, the VIROC Urban keeps streets clean with ease – precise, efficient, and always ready for action.
Built for everyday urban cleaning. 💪