02/11/2026
🌍 Global markets. Strong partnerships. Human connections.
What does it take to build meaningful relationships in an increasingly globalized medical technology market?
For Massimo Barca, Global Sales & Business Manager at Rigenera HBW, international growth goes beyond expanding into new markets.
From Asia to the Americas, international trade fairs, scientific congresses, and business missions create opportunities to meet potential partners, understand their needs, and explore new collaborations.
But one element remains essential: face-to-face interaction.
Because behind every strategic partnership, there are people, trust, and a shared vision.
🎥 In this interview, Massimo shares his perspective on international business development and the value of personal connections in bringing medical innovation to new markets.
Technology connects markets. People build partnerships.