12/06/2026
What role does design play in packaging today?
During Packaging Première Milan 2026, one theme emerged repeatedly in our conversations with brands and designers: packaging is increasingly expected to do more than protect a product.
It must communicate identity, create recognition and deliver value.
This is why, at Overkart, we see design not simply as the creation of a shape, but as the development of a language. A language that helps brands express who they are and how they want to be perceived.
As part of our “We give packaging a new skin” concept, we explored how form can become a strategic asset, capable of connecting aesthetics, functionality and brand vision.
Because good design doesn't just shape packaging.
It gives meaning to it.
View our products and find out more about the concepts we presented at the Packaging Première Milan 2026
👉 https://www.overkart.it/en/we-give-packaging-a-new-skin/