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Testing, teamwork and a little bit of Berlin. 🇩🇪That’s a wrap on the final HbbTV Testing Event of 2026!Three days of tec...
17/10/2026

Testing, teamwork and a little bit of Berlin. 🇩🇪
That’s a wrap on the final HbbTV Testing Event of 2026!

Three days of technical discussions, hands-on testing and knowledge sharing with the HbbTV community, with a few moments away from the test setups, too.

Because interoperability is built through more than test cases. It takes people, shared expertise and a community willing to work together to make technologies work seamlessly across devices and services.

A big thank you to everyone who made these days in Berlin so valuable. And to the HbbTV community: see you at the next one! 👋

What if you didn’t have to build the entire HiL framework before it could start delivering value?Yesterday at ICTSS 2026...
16/10/2026

What if you didn’t have to build the entire HiL framework before it could start delivering value?

Yesterday at ICTSS 2026 – the 38th International Conference on Testing Software and Systems in Paris, Agostino Mele presented Kineton’s research on a risk-prioritized, incremental approach to Hardware-in-the-Loop (HiL) validation.

Developed by Valerio Accardo, Antonio Basso, Luca Fiorilli, Luigi Novella, Antonio Vitale and Agostino Mele, the paper, "A Risk-Prioritized Incremental Methodology for Hardware-in-the-Loop Validation of a Software-Intensive Home Appliance,” explores how to build validation capabilities progressively, prioritizing the tests that deliver the greatest value instead of developing a complete simulator upfront.

The results are tangible:
→ 353 test cases in the deployed regression
→ 95% of documented requirements covered
→ Average nominal test duration reduced from 60 to 15 minutes
→ Complete regression reduced from three weeks to two days

But the real value goes beyond speed. The approach also brought previously impractical, variable or unsafe test conditions into routine regression, expanding what could be validated, not just automating existing tests.

For Kineton, this is what connects research and engineering: turning real industrial challenges into new approaches to software validation.

👉 The paper will be published by Springer in the ICTSS proceedings.
A great achievement for the whole team. Well done! 👏

Il futuro dell’audiovisivo non si costruisce solo davanti a uno schermo.Ieri, al MAF Milano Audiovisual Forum 2026, ci s...
16/10/2026

Il futuro dell’audiovisivo non si costruisce solo davanti a uno schermo.

Ieri, al MAF Milano Audiovisual Forum 2026, ci siamo confrontati con i protagonisti del settore sulle trasformazioni che stanno ridefinendo l’ecosistema dei media.

Cambiano le tecnologie, evolvono le piattaforme e si trasformano i modelli di produzione e distribuzione dei contenuti. In questo scenario, il dialogo tra industria audiovisiva e innovazione tecnologica diventa sempre più centrale.

Per Kineton, occasioni come questa sono preziose per condividere prospettive, ascoltare le esigenze del mercato e approfondire le sfide che accompagneranno l’evoluzione del settore.

Perché l’innovazione nei media non riguarda soltanto ciò che vediamo sullo schermo, ma anche la tecnologia che rende possibili nuove esperienze.

Programmatic changed how advertising is bought.At IBC  2026, we saw early signs of what could come next: advertising bec...
15/10/2026

Programmatic changed how advertising is bought.
At IBC 2026, we saw early signs of what could come next: advertising becoming agentic.

AI has already changed how media companies analyse audiences, optimise campaigns and generate insights.

The next step is more fundamental. AI agents are beginning to interact directly with the systems that execute advertising workflows.

That means moving beyond:
analyse → recommend → human executes
towards workflows where agents can increasingly support activities such as negotiation, optimisation and ex*****on.

This was one of the most interesting developments we observed around AdTech at IBC. And it connects directly with the first Signal in our series. AI isn't entering MediaTech only through content creation or operational workflows. It's moving into the processes that turn content into business.

For Kineton, this convergence is particularly relevant.
Our work sits across software engineering, data, automation and advertising technology, areas that are increasingly becoming connected through AI.

The engineering challenge now goes beyond building intelligent systems.
It is about making sure these systems can interact reliably with platforms, data and workflows, while maintaining the control and transparency that complex advertising environments require.

If programmatic made advertising automated, the next evolution may be to make it agentic.

SIGNAL #04: AI is moving from optimising advertising to participating in its ex*****on.

👀 How far do you think agentic AI will go in advertising?

The HbbTV community is back together in Berlin! 🇩🇪Three days of testing, knowledge sharing and collaboration are underwa...
14/10/2026

The HbbTV community is back together in Berlin! 🇩🇪

Three days of testing, knowledge sharing and collaboration are underway at Fraunhofer FOKUS, as the community comes together once again to put technologies to the test and strengthen interoperability across the Connected TV ecosystem.

Salvatore Martino and Rocco Longo are joining the conversation for Kineton, sharing expertise and exchanging perspectives with the HbbTV community on the challenges shaping the future of Connected TV.

Because building a connected TV ecosystem takes more than technology. It takes a community working together. 🤝

📍 Berlin, Germany
📅 October 14–16, 2026

Una mattinata piena di talenti, idee e nuove prospettive all'Università degli Studi del Sannio-Benevento!Questa mattina,...
14/10/2026

Una mattinata piena di talenti, idee e nuove prospettive all'Università degli Studi del Sannio-Benevento!

Questa mattina, al Career Day 2026 di UNISANNIO, abbiamo incontrato studenti, laureandi e neolaureati pronti a esplorare nuove opportunità e a mettere in gioco le proprie competenze.

Per noi, momenti come questo sono preziosi: ci permettono di conoscere nuovi talenti, ascoltare le loro aspirazioni e raccontare le sfide tecnologiche su cui lavoriamo ogni giorno.

Grazie a tutti coloro che sono passati a trovarci e all’Università del Sannio per aver creato questa occasione di incontro tra formazione e mondo del lavoro.

Non eri presente oggi? Il tuo percorso verso Kineton può iniziare comunque!
👉 Scopri le opportunità aperte: https://www.kineton.it/hr-allibo/

95% of the time.That's what engineering teams waste before writing a single test case.Not in testing. In trying to under...
13/10/2026

95% of the time.
That's what engineering teams waste before writing a single test case.
Not in testing. In trying to understand what to test.

The most critical phase of the V-cycle isn't test ex*****on. It's everything that comes before: gathering fragmented requirements, interpreting poorly written specs, and attempting to align manual validations without a solid system model.

When done manually, this initial translation absorbs the largest share of quality budgets. More importantly, it introduces architectural errors that cascade silently through every subsequent phase.

We've measured this metric working on real projects across complex industries. The number holds. You cannot test your way out of a bad design.

Next week, we'll show you our Shift-Left solution.

La tua laurea è solo l'inizio. Il prossimo passo? Costruire software che risponde a esigenze reali. Se hai una laurea in...
12/10/2026

La tua laurea è solo l'inizio.
Il prossimo passo? Costruire software che risponde a esigenze reali.

Se hai una laurea in Informatica, Ingegneria Informatica, Data Science o in un ambito affine, la Kineton Next Gen Academy - Junior Software & Automation Developer può essere l'occasione per trasformare le conoscenze universitarie in competenze applicabili al mondo del lavoro.
Durante il percorso entrerai nel mondo Media, IT & Telco, approfondendo aree come Software Engineering, Web & Cloud, Data, Test Automation e Artificial Intelligence.

Non solo teoria: lavorerai su progetti e casi d'uso industriali, utilizzando linguaggi di programmazione e strumenti come Git per avvicinarti alle logiche dello sviluppo software professionale.

Cosa ti aspetta?

→ Formazione pratica e training su progetti reali.
→ Possibilità di intraprendere percorsi professionali in ambito Front End, Mobile, Full Stack o Test Automation.
→ Opportunità di assunzione al termine del percorso per i migliori talenti del corso.

📍 Dove: Napoli
📅 Start: 9 novembre

Se hai solide basi informatiche, conosci almeno uno tra Java, Python e JavaScript e vuoi metterti alla prova su progetti concreti, è il momento di fare il prossimo passo.

👉 Scopri la Junior Software & Automation Developer Academy e candidati: https://nextgen.kineton.it/pages/corso_dettaglio.php?id=12

One more test event. One more step towards a more interoperable TV ecosystem.The HbbTV Testing Event is heading back to ...
09/10/2026

One more test event. One more step towards a more interoperable TV ecosystem.

The HbbTV Testing Event is heading back to Berlin, and Kineton will be there for the third and final testing event of 2026.

From October 14 to 16, the HbbTV community will meet at Fraunhofer FOKUS to validate test material, exchange technical expertise and work together on interoperability across devices, services and technologies.

After London in February and Naples in June, Berlin closes a year of testing, collaboration and continuous work around the technologies shaping the Connected TV ecosystem.

Salvatore Martino and Rocco Longo will represent Kineton at the event, bringing our perspective to the technical discussions and the testing activities taking place across the HbbTV community.

For us, these events are much more than testing sessions.
They are where standards meet implementations, where different players bring their technologies together, and where interoperability is challenged before new solutions reach the market.

And that collective effort is what makes a truly connected TV ecosystem possible.

📍 Berlin, Germany
📅 October 14–16, 2026
🏢 Fraunhofer FOKUS

See you in Berlin! 👋

Hai studiato per arrivare fin qui. Adesso scopri dove puoi arrivare.Il 14 ottobre il nostro team sarà al Career Day 2026...
08/10/2026

Hai studiato per arrivare fin qui. Adesso scopri dove puoi arrivare.

Il 14 ottobre il nostro team sarà al Career Day 2026 di Università degli Studi del Sannio per incontrare studenti e giovani talenti pronti a trasformare competenze e curiosità in nuove opportunità.

Se studi Informatica, Ingegneria o discipline STEM, vieni a conoscerci: ti racconteremo cosa significa lavorare in Kineton, quali sfide tecnologiche affrontiamo ogni giorno e quali opportunità puoi trovare nel nostro team.

💬 Porta le tue domande.
🧠 Porta le tue idee.
🚀 E, soprattutto, porta la voglia di metterti in gioco.

📅 14 ottobre 2026 | dalle 10:30
📍 Palazzo San Domenico, Piazza Guerrazzi – Benevento

👉 Scopri le posizioni aperte sul nostro sito: www.kineton.it
🔗 Registrati all’evento ed esprimi il tuo interesse per un colloquio su careerday.unisannio.it.

Ci vediamo a Benevento. Il tuo prossimo step potrebbe iniziare qui.

Indirizzo

Via Emanuele Gianturco, 23
Naples
80146

Notifiche

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