03/09/2026
What new market opportunities are No & Low products creating?
Our journey through Dealcoholization at a Glance - Season 2 continues, exploring how new products are reshaping opportunities across the beverage industry.
In this episode, Massimo Pivetta | BU Leader Wine, explains how these products are enabling producers to reach new consumption occasions, diversify their portfolios, and strengthen their brand positioning in evolving markets.
From business lunches and wellness-focused occasions to markets where moderation is already part of purchasing habits, No & Low products are creating new pathways for growth and long-term value.