Makr Shakr

Makr Shakr The World's leading producer of Robotic Bartender. Makr Shakr is a robotic bartender designed by In Designed by award-winning office Carlo Ratti Associati.

"World wide city for the future" where land is owned collectively, work is fully automated and the need to work replaced with a nomadic life of creative play. New Babylon is inhabited by homo ludens, who, freed from labor, will not have to make art, for he can be creative in the daily practice of his life." Constant Nieuwenhuys

Makr Shakr explores the new dynamics of social creation and consumpti

on "design, make and enjoy", allowing users to design their own cocktail creations through a digital application, while digitally controlled machines transform these designs into reality. Makr Shakr was originally launched in 2013 when Google requested MIT Senseable City Lab and professor Carlo Ratti to develop an installation which studied how new technologies affect people's lives. The first prototype was revealed to the public during the Milan Furniture Fair 2013, when Makr Shakr was installed in Galleria Vittorio Emanuele II at the heart of Milan, now powering, among others, Royal Caribbean's Bionic Bar. Makr Shakr was later on presented at Google I/O 2013 After Hours conference in San Francisco, where the audience showed great excitement towards social creation and consumption via the robots.

13/03/2026

You can’t not be mesmerized by Toni. You can try, but you will fail.

When a bar grows, quality is the first thing at risk.Guests don’t reward effort, they reward consistency. The drink they...
11/03/2026

When a bar grows, quality is the first thing at risk.
Guests don’t reward effort, they reward consistency. The drink they loved last month has to taste the same tonight, no matter who’s behind the bar or how busy the room is.
Scaling without systems leads to drift. Scaling with precision protects identity.
Discover why standardization is the real luxury in hospitality.
Read the full article on our blog.

Link in bio.

Consistency is the real luxury.Craft is only powerful when it’s repeatable.Read more on our blog. Link in bio.
17/02/2026

Consistency is the real luxury.
Craft is only powerful when it’s repeatable.
Read more on our blog. Link in bio.

If anyone was curious about what we have been up to: serving… a lot 🥂Out of the most served cocktails, which one would y...
13/02/2026

If anyone was curious about what we have been up to: serving… a lot 🥂

Out of the most served cocktails, which one would you have picked?

True hospitality is shaped behind the scenes. When production is carefully managed, teams are free to host with intentio...
11/02/2026

True hospitality is shaped behind the scenes. When production is carefully managed, teams are free to host with intention, move with confidence, and deliver a seamless experience the guests deserve.

Read more about how robots can support humans on our blog.

Link in bio.

2025 has been a year full of breakthroughs, and visions for the future 🌟From technological innovations to creative miles...
29/12/2025

2025 has been a year full of breakthroughs, and visions for the future 🌟
From technological innovations to creative milestones, Toni and the Makr Shakr team have worked tirelessly to bring unforgettable experiences to life.

We celebrate every achievement, every lesson, and every moment of inspiration that brought us here, and we look forward to continuing this journey in 2026. Here’s to the future, crafted together 🍸

It’s the season for bright lights, great company, and delicious festive cocktails🎄🍹Whatever you’re celebrating, raise a ...
22/12/2025

It’s the season for bright lights, great company, and delicious festive cocktails🎄🍹

Whatever you’re celebrating, raise a glass to the moments that make this time of year special.

Keeping your Makr Shakr system in perfect shape is part of our commitment 🔧 Every year, our team performs a full prevent...
19/12/2025

Keeping your Makr Shakr system in perfect shape is part of our commitment 🔧

Every year, our team performs a full preventive maintenance visit that includes deep checks of all components, replacing parts when necessary, upgrading the product, and maintaining the robot. Reliable performance starts with regular care — and we take care of it for you.

At work, Toni shows what happens when technology and creativity meet. Every drink is prepared with precision, every move...
16/12/2025

At work, Toni shows what happens when technology and creativity meet. Every drink is prepared with precision, every movement designed to bring a unique experience to life.

It’s the future in action 🍸

Toni may mix and serve with robotic precision, but the magic begins with the people behind the technology. Our team brin...
12/12/2025

Toni may mix and serve with robotic precision, but the magic begins with the people behind the technology. Our team brings passion, creativity, and expertise to every detail, turning innovation into something human, warm, and inspiring ✨

So many cocktails to choose from — and all of them perfectly prepared🍹With Toni, whatever your taste, there’s always a c...
09/12/2025

So many cocktails to choose from — and all of them perfectly prepared🍹

With Toni, whatever your taste, there’s always a cocktail ready to match your mood.

Indirizzo

Via Orvieto 19
Turin
10149

Orario di apertura

Lunedì 09:00 - 18:30
Martedì 09:00 - 18:30
Mercoledì 09:00 - 18:30
Giovedì 09:00 - 18:30
Venerdì 09:00 - 18:30

Telefono

+39 011 19234570

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando Makr Shakr pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.

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