16/09/2026
"What CEOs should stop doing immediately."
After years delivering infrastructure, building, construction and other cross-cutting projects, I've sat in enough steering committees and executive reviews to say this plainly:
Some CEO habits are quietly killing your projects.
Not because CEOs are incompetent. Because the behaviours that make someone a successful CEO - decisiveness, urgency, vision - can become destructive when applied to project delivery without discipline.
Here's what CEOs should stop doing immediately:
🛑 Stop changing priorities every quarter.
Strategy pivots are sometimes necessary. But when the "top priority" changes every 90 days, project teams stop believing in any of them. You don't get agility. You get paralysis, rework, and abandoned momentum.
🛑 Stop demanding green dashboards.
If your project teams feel pressured to report "green" to avoid your reaction, you have not eliminated risk. You have hidden it. A CEO who punishes bad news gets lied to - politely, professionally, and expensively.
🛑 Stop confusing activity with progress.
More meetings. More reports. More reviews. None of it delivers the project. If your PMs spend 40% of their week preparing for your reviews, you are slowing down the very work you're trying to accelerate.
🛑 Stop skipping governance when it's inconvenient.
When executives bypass change control, procurement rules, or quality gates because "this one is urgent," you teach the entire organization that systems don't matter. And then you wonder why governance fails elsewhere.
🛑 Stop treating project management as admin.
PMs are not schedulers. Program Managers are not report writers. They are the people translating your strategy into physical reality. If you view them as overhead, you will get overhead-level results.
🛑 Stop rewarding heroics over systems.
If the PM who firefights a failing project gets promoted - while the PM who quietly prevents failure gets ignored - you have built a culture that celebrates chaos. Fix the system, not just the fire.
🛑 Stop setting deadlines without asking what it takes.
A date chosen for shareholder convenience is not a plan. It is a wish. Ask your delivery teams what the date requires - then decide whether you're willing to fund it.
💡 What CEOs should start doing instead:
✅ Ask "What's worrying you?" - and mean it.
✅ Reward early warnings as much as early wins.
✅ Protect governance, even under pressure.
✅ Invest in systems, not just heroics.
✅ Treat PMs and Program Managers as strategic partners - because they are.
The takeaway:
CEOs don't fail projects.
But CEO behaviours - when undisciplined - create the conditions for failure.
The best executives I've worked with didn't manage projects. They created the environment where projects could succeed.
What's one CEO behaviour you wish would disappear from project delivery? Let's discuss.