10/07/2017
Competitive advantages
For the similar purpose, there are SYBR Green and Taqman Probe /Molecular Beacon, developed by Qiagen and Applied Biosystem, respectively. However, Promer is outstanding in terms of simplicity, sensitivity, and specificity. It takes less than 2 hours for analysis with a simple design of promer (one step), while other 2 solutions take 3 to 6 hours (2 steps). Also, it is 10 to 100 times more sensitive with higher level of fluorescence. Also, it tells isoform of mi-RNA accurately while others make errors often. Lastly, its price is reasonable at, which is 20~75% cheaper than the competitors.
Market analysis and target customers
The size of global mi-RNA market reached USD572mil as of 2014 and is expected to grow up to USD1bn in 2019, according to BCC Research. The market consists of research tools, drug discovery, services, and diagnostics markets. The company is targeting to pe*****te in research tools market which account 76% of the total market as of 2013, and diagnostics market that is expected to grow at the fastest rate at 25% CAGR until 2019. According to Zion Market Research, the size of global SNP market reached USD6,030mil as of 2015 and is expected to grow at 16% CAGR until 2019. The company is targeting diagnostic research part that is expected to grow up to USD3,370mil in 2019 from USD1,660mil in 2015. The target customers include research institutes, hospitals, IVD companies in the global.