26/02/2024
Great news! Lutz Feldmann has joined Anisoprint as Vice President EMEA🎉
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We've asked him some questions about his experience, expectations and plans:
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🔑 What is your previous experience and how do you think it will be helpful in Anisoprint?
After getting an Engineering degree in Plastics Engineering I spend my whole life in Sales & Management function experiencing Channel Sales from both sides of the fence, as a Channel partner and at the vendor, being responsible for managing channel partners. Having this two-folded experience allows me to built trusted relationships with partners and generating value for both sides.
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🔑Why did you decide to join?
I followed Anisoprint since many years. As an engineer I was always fascinated by the scientific approach they had. After they finally found a safe haven in China I thought - challenge accepted.
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🔑What's your expectations about this role and company?
Europe is a special territory. So many languages and cultures in a relatively small space. Given my past experience my goal is to build the best possible channel for Anisoprint whilst setting up headquarters, logistics, staffing and maintaining constant growth in territory. For Anisoprint it is important to stay on top of composites 3D-printing and further develop existing and new machines which deliver top quality.
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🔑What's your nearest plans regarding the development of Anisoprint in Europe?
Step one is to establish a logistics hub to make sure printers and supplies are instantly available at the point of need. In parallel we will work on re-ignite our go-to-market strategy in EMEA focussing on Value Added Resellers with access and 100% focus to industry and manufacturing. We also want to develop partners focussing on the education market.
