20/10/2026
Where's the profit after harvest?
In the new Bejo Carrot Magazine, Ruurd Schut, Business Development Manager at JASA, talks about what happens behind the scenes on the way from field to shelf. Retailers are raising the bar, every market wants a different size or pack, and skilled labor is hard to find. So how do you get more out of the same carrot?
According to Ruurd, the answer isn't technology itself, but how you apply it. Accurate weighing minimizes the overweight you give away, and a flexible packing line responds better to what each market demands. "Packaging has long since ceased to be the final stage of the process," says Ruurd.
Read the full interview in English, Dutch, or German via the links in the comments.