27/08/2026
In 2013, Joep de Graaf walked in as a graduation intern. He never left. This week we celebrated 12.5 years of him on the team — with cake.
Thirteen years in one sentence: he builds relationships that outlast the projects they started with.
2013. Joep joins as a graduation intern, finishing his bachelor.
2014–2016. He stays. Sales support, then sales executive with service and maintenance alongside it. After a reorganisation, Joep and Eric take on sales for the entire world together — and grow the business faster than anyone expected.
2017–2021. Promoted to sales manager at 26, Joep flies to the other side of the world on his own for the first time, to visit our distributors and see their projects on site. Over the following years he spends months in Southeast Asia and the Middle East, growing the business there. Many of the relationships he built then are still with us today.
2022–2023. Joins the management team, and becomes Head of Global Sales — while starting his Executive MBA at Rotterdam School of Management alongside the role.
2024. Graduates for the second time: Executive MBA completed.
2025–2026. The partnership with Myrtha Pools, which Joep guided from a first phone call all the way to signature, takes real shape — and leads to the founding of EWAC Pools this year.
What we value most is how he works. Relationships with distributors and therapists that last for years rather than deals that close in a quarter, and the patience to guide a project from a first conversation to the day a pool is put into use.
There's one more thing in the pipeline, too: the digital solution born from his MBA thesis, which we've been building with a partner since 2025 and which is now in its final phase before launch. More on that in the coming weeks.
Congratulations, Joep. On to the next 12.5 years!
