Holland Tuinbouw Systemen

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Nice try, Moon. 🌘Today, the Moon demonstrates one way to manage sunlight: block it.At Rovero, we prefer a more productiv...
12/08/2026

Nice try, Moon. 🌘

Today, the Moon demonstrates one way to manage sunlight: block it.

At Rovero, we prefer a more productive approach: spread it.

Direct sunlight can create intense hot spots, deep shadows and even scorching. Many diffuse greenhouse films solve this by reducing light transmission, but crops still need light to grow.

Rovero High Diffuse Super Strong Poly combines ultra-high diffusion with very high light transmission. It scatters direct sunlight more evenly across the crop and helps light pe*****te deeper into the canopy.

The result:

- Softer, more evenly distributed light
- Better light pe*******on to lower leaves
- Fewer hot spots and a reduced risk of scorching
- Less need for seasonal whitewashing in some climates
- More comfortable working conditions inside the greenhouse

The Moon blocks sunlight for a moment.
Rovero spreads it all season long.

18/07/2026

One crop. More than 100 growers. And a full day devoted to better strawberries.

At EZ Grow Farms in Langton, Ontario, growers gathered at the Ed Zamecnik Berry Research Centre to see how commercial-scale trials can turn data into better growing decisions.

The EZ Grow team shared how varieties and growing systems are evaluated for yield, fruit quality, Brix, disease pressure and consistent performance.

After the presentations, the research moved from the screen into the crop.

One of the trial houses was supplied by Rovero: the AirVent.

Its self-ventilating Vento poly and continuous gutter ventilation allow warm, humid air to escape naturally while fresh air enters below.

The result was visible throughout the house: an open growing climate, healthy plants and impressive berry quality.

Growers did more than listen. They walked the rows, studied the systems, compared results and exchanged practical experience.

Thank you to EZ Grow Farms for bringing growers, researchers and suppliers together. And making us part of it.

Real trials. Shared knowledge. Better strawberries.

Want to know more about the AirVent or other rovero solutions? [email protected] or visit our website www.rovero.com

15/07/2026

Cultivate 2026 is coming to an end, and we are heading home with a very positive feeling about the past few days.

What stood out most was the quality of the conversations. Last year, politics and market uncertainty dominated many discussions. This year, the focus had clearly shifted. Growers wanted to talk about greenhouses, expansion plans and practical solutions for future projects.

We also noticed that many more growers were already familiar with the Rovero Roll-Air greenhouse and the HortiHouse. That made it possible to move beyond general introductions and have more detailed conversations about crop requirements, ventilation and climate control.

Good ventilation is becoming increasingly important. By allowing warm, humid air to escape quickly and bringing fresh air directly to the crop, growers can create a more stable and natural growing environment. This helps reduce heat stress, control humidity and produce stronger, more resilient plants.

The Roll-Air offers maximum natural ventilation by opening almost the entire roof, while the HortiHouse combines a strong greenhouse structure with generous ventilation capacity and flexible climate options.

Thank you to everyone who stopped by our booth, shared their plans and challenged us with new ideas. Cultivate 2026 was not only a successful show, but also a valuable opportunity to better understand what growers are looking for in the years ahead.

27/06/2026

Natural ventilation, stronger plants: Plantpol’s experience with the Rovero Roll-Air

At Plantpol in Zaborze, Poland, quality is visible everywhere. Not only in the wide range of ornamental plants they produce, but also in the way they think about cultivation. Every decision in the nursery seems to be made with one question in mind: what does the plant really need to grow strong, healthy and ready for the next step?

Six years ago, Plantpol chose a Rovero Roll-Air greenhouse. This year, their second Roll-Air was built. During the Plantpol Open Days, where more than 1,500 growers visited the nursery, the greenhouse was shown in full operation.

What made the visit special was not just seeing the greenhouse itself, but hearing how Plantpol uses it in practice.
The grower explained that the Roll-Air gives them exactly the balance they are looking for. When conditions are good, the roof can be opened and the plants grow under natural light and fresh air. This natural ventilation helps create stronger, more resilient plants. When the weather changes, the greenhouse can be closed quickly, giving the crop the protection it needs.

For Plantpol, this is not about technology for the sake of technology. It is about creating the right growing environment at the right moment. Open when the plant benefits from outside conditions. Protected when the crop needs safety and stability.

That is also why the Roll-Air fits so well in the production of young plants and ornamental crops.

During our visit, it was clear that Plantpol is not simply satisfied with the greenhouse. They understand how to use it. And that is where the real value is created: in the combination of smart greenhouse design and skilled growers who know what their plants need.

For us at Rovero, it was inspiring to see our Roll-Air being used in such a professional environment, with such visible results.

Sometimes the best greenhouse is not the one that tries to control everything. Sometimes it is the one that gives the grower the freedom to work with nature, and step in only when protection is needed.

Interested in more information? Go to rovero.com of contact us at [email protected].

Are you visiting the Cultivate show in Columbus Ohio? Visit us in our booth or join us with the field visit where one grower and one garden centre will open there Roll-Air for you to visit on Saturday July 11, 2026.

Proud to be part of Rovero
26/06/2026

Proud to be part of Rovero

14/06/2026

GreenTech Amsterdam was a great week for Rovero Greenhouses & fruitcovers.

This year we had two booths. At one booth we introduced our cost effective HortiHouse 9.60, a smart and affordable greenhouse solution that is especially interesting for soft fruit growers.

At our other stand we showed our Roll-Air Greenhouse demo, which once again attracted a lot of attention.

We also had the opportunity to visit a beautiful project together with potential customers, which made the week even more valuable.

Food security is becoming more important every year. What we noticed again during GreenTech is that growers are looking for practical, reliable and cost effective solutions. Not the most complicated technology, but the right technology.

That is exactly where we believe Rovero can make a difference.

All in all, it was a very successful exhibition with good conversations and many interesting new contacts.

Thank you to everyone who visited the Rovero stand. We really appreciated your interest and look forward to continuing the conversations.

Visit rovero.com for more information about our products or contact us by email via [email protected]

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Krabbescheer 6
Raamsdonksveer
4941VW

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