MediaFutures: Research Centre for Responsible Media Technology & Innovation

03/09/2025

25/08/2025

If you happen to ask genAI to help you decide who to vote for at the Stortingsvalget 2025 in Norway, then Morten Langfeldt Dahlback, head of innovation and technology at our partner Faktisk has some advice for you:

As he says in the interview with NRK, it might be clever to give the genAI guidelines on how to answer your prompt. Ask them to be critical to arguments, to present a variety of political perspectives and to avoid only confirming what you say. Be sure the genAI searches the internet, and is not only using training data for the output. And please check the sources the AI refers to.

It is likely that some will use genAI to help them decide who to vote for, so what do you think this could mean for the process of opinion making?

Den perfekte sparringspartneren?Kunstig intelligens kan påvirke hva du stemmer. Med noen smarte knep kan den bli en god hjelper i valget.Ingvild Vik  JournalistRebekka Ellingsen  JournalistVis 2 bidragsytere til+2 tilIda Louise RostadJournalistTrygve Grønning  JournalistPublisert: 21.08.2025–...

15/08/2025

We are looking for a new colleague ->

Job title: Lead AI postdoctoral research fellow position in Information Science and/or Media Studies (283570), Employer: University of Bergen, Deadline: Wednesday, September 10, 2025

04/08/2025

"Technology alone cannot solve problems caused by AI-generated disinformation, that means wrong information which is intentionally spread", said Professor Andreas Lothe Opdahl, task leader in our consortium.

Recently wide-spread AI-generated images on Norwegian energy projects are considered a threat to our society as we are lacking the capability to see if its authentic content or disinformation.

Next to our project on fine-tuning content credentials from C2PA to give users of the internet a guideline on how to evaluate images, we need to strengthen everyone's skills on detecting AI-generated content as long as it is doable.

Training students in undergraduate and postgraduate studies is essential, no matter what institution they are enrolled in. AI needs to be an integrated subject in every program suited to its program.

KI-genererte bilder av norske energiprosjekter spres i sosiale medier. Medieprofessor frykter vi bare ser starten på et kjempeproblem.

31/07/2025

OpenAI has announced plans to build its first European data centre in Northern Norway.

According to the official press release, the facility will operate entirely on renewable energy and feature closed-loop, direct-to-chip liquid cooling to maximize energy efficiency. Notably, excess heat from the GPUs is set to be repurposed to support low-carbon businesses in the region.

The initiative also includes collaboration with local and regional academic institutions to foster AI research and development.

As a research centre focused on media technology and AI, we are observing this development with both critical interest and curiosity. It raises important questions about sustainability, infrastructure, and the evolving role of AI in Europe.

Today, Aker and NScale announced their investment in building Europe’s first OpenAI Data Centre, which will be located in Northern Norway.

27/06/2025

Science communication does not need to be written text in newspapers.

Pint of Science Norway understands the assignment and brings research to bars and clubs. We made a MediaFutures edition of their concept and had three of our researchers present their work in progress.

Samia Touileb: Bias in Large Language Models
Yuki Onishi: Can Eye Gaze Show Us What Future TV Production Galleries Looks Like?
Pete Andrews: Enhancing Debates with an AI-Powered Political Co-Pilot

26/06/2025

See you in Staatsraaden Bar, Bergen.

25/06/2025

Sick and tired of news? Associ. Prof. Erik Knudsen has some advice:

In an interview with TV2 he suggests not to force yourself to read news, but only check them when you have enough mental capacity, and are not overstimulated from before.

However, it is not a good option to read news just before you go to sleep.

– You can also stay updated by discussing what is going on in the world with friends and colleagues, he says.

Knudsen conducts the yearly media survey in Norway and is an expert in how Norwegians experience news. Media experience and consumption is one of our key topics in MediaFutures.

Krig og elendighet kan skremme mange, og særlig barn. Likevel er det noen helt konkrete ting du kan gjøre for å takle uroen.

23/06/2025

And we tested the technology used here.

The Coalition for Content Provenance and Authenticity (C2PA) is a foundation setting standards on how to mark the origin of digital content. In simple terms, this is done by using watermarks and encrypted metadata, based on technology that has been in use for years in the banking and finance industry.

We tested various levels of C2PA provenance, offering different amounts of data to users to help them assess the credibility of both the image and the news source.

Recognizing that trust in news outlets varies significantly, we included outlets with both high and low levels of public trust in our study. This allowed us to investigate whether an outlet’s existing reputation influences how provenance information affects readers’ perceived trust in the images and content.

NTB innfører et nytt verifiseringssertifikat for bilder.