02/01/2026
The biggest retail killer isn’t competition or digitalization. It’s variation between stores.
Two stores.
Same brand.
Same products.
Same playbook.
And somehow, wildly different results.
20 years ago, Maze set out to solve this mystery. And what we discovered shocked even us:
🔹 80% of performance variation came down to the store management profile
🔹 Chains could quadruple profits simply by halving the gap between top stores and the rest
🔹 Most traditional interventions (training, audits, coaching) were either ineffective or too expensive to scale
The breakthrough came when we realized this:
If you give store teams daily customer feedback and clear, local insights… performance gaps disappear.
Not theory. Not classroom training. Just real customers → real insights → real behaviour change.
Today, thousands of stores use Maze to make “the rest” act like “the best.”
And the quest continues.
