Maze Feedback

02/01/2026

The biggest retail killer isn’t competition or digitalization. It’s variation between stores.

Two stores.
Same brand.
Same products.
Same playbook.
And somehow, wildly different results.

20 years ago, Maze set out to solve this mystery. And what we discovered shocked even us:

🔹 80% of performance variation came down to the store management profile
🔹 Chains could quadruple profits simply by halving the gap between top stores and the rest
🔹 Most traditional interventions (training, audits, coaching) were either ineffective or too expensive to scale

The breakthrough came when we realized this:

If you give store teams daily customer feedback and clear, local insights… performance gaps disappear.

Not theory. Not classroom training. Just real customers → real insights → real behaviour change.

Today, thousands of stores use Maze to make “the rest” act like “the best.”

And the quest continues.

19/12/2025

From all of us in the Maze Team to all of you, a Merry Christmas, and a Happy New Year! 🎉

We understand of course that not everyone has the chance to have a joyful and calm Christmas. That’s one of the reasons why we choose to contribute to Save The Children.

With that in mind, please spend time and be present with your loved ones, and make sure you’re refreshed for 2026.

Take care! ☃️🎄

16/12/2025

Imagine giving every store three new star employees, without hiring anyone.

That’s essentially what Maze does.

In the Maze app, the AI assistant Mímir acts as:
🔹 The Analyst – highlights what impacts customer satisfaction today
🔹 The Coach – guides teams on the right behaviours
🔹 The Motivator – keeps everyone engaged and improving daily

This leads to: Higher conversion rates, better customer experiences, more engaged employees, and far less variation between stores.

It’s one of the reasons why 100+ retail chains and 10,000+ stores across Europe uses Maze every day.

11/12/2025

Most retailers tries to solve a conversion problem, when what they really have is a behaviour problem.

We interviewed 870 customers, and it revealed something interesting.

Many store managers think they know why people don’t buy.

But our findings didn’t agree.

Here’s what stood out:

🔹 20.9% of customers with a purchase intention walked out because they weren’t offered any help.
🔹 5.2% got help, but it wasn’t good enough.
🔹 The reason behind people not buying, had more to do with staff behaviour than pricing or product availability.

This highlights a big retail gap:

Stores track sales outcomes, but they rarely track the behaviours that create them.

If you’re not measuring interactions, or coaching your staff daily, or collecting real customer feedback, you’re managing blind, and leaving revenue on the table.

That’s why more retailers are shifting from KPIs → KBIs (Key Behaviour Indicators) to get clarity on what truly drives conversion.

Want to learn more about how to build success through KBIs? Watch our webinar from earlier this year here:

Converting store visitors into purchasing customers is the ultimate goal for every retailer. But as we’ve noticed over the years, reaching higher conversion

09/12/2025

Why do retailers love Maze? Well, here’s a big reason:

Using the Maze app consistently in store teams helps create positive behaviour change among frontline employees.
And having the right behaviours in customer interactions is what ultimately drives long-term growth.

This is why retailers across Europe see the same patterns:
⭐Higher conversion rates
⭐Bigger basket sizes
⭐More engaged frontline teams
⭐Stronger customer loyalty

Instead of rolling out one big strategy and hoping it works everywhere, Maze gives each store tailored insights and recommended actions based on what their local customers are saying.

That means:
• Store teams know exactly what to focus on
• Performance gaps between stores start to shrink
• Customers feel seen, helped and understood in every interaction

Curious how Maze could impact your chain’s daily performance?

👉 Learn more about why retailers choose Maze: https://hubs.la/Q03W_LPW0

02/12/2025

A lot of grocery retailers are seeing huge success with the Maze app!

Here are 4 reasons why they’re loving it:

🔹 They can grow basket sizes through better customer experiences

Customers who return after a great experience spend 15–18% more per visit. Maze gives you local insights on service, availability, and store conditions so you can create those high-value visits more often.

🔹 They can build trust and long term loyalty

Daily customer feedback reveals shelf gaps and assortment issues fast, so you can adjust stock and sourcing. When customers can easily find what they need, it builds trust and long-term loyalty.

🔹 They can optimize store performance hour by hour

Maze lets you track satisfaction by time of day and week, showing exactly when issues like friendliness, availability, or cleanliness come to the surface, so managers can target improvements where they matter most.

🔹 Managers stay in control, even off the floor

Maze gives managers a clear view of what customers experience, even when they’re not on the floor. Focused, daily insights make it easier to act on what matters, motivate teams, and lift performance.

Are you in the grocery industry, and interested in using Maze? Follow us and reach out!

27/11/2025

Black Week is here, but 47% of retail workers don’t feel safe at work.

This period does bring excitement and sales for retailers, but it also brings stress and pressure for those on the frontlines.

Sadly, many store employees face verbal abuse and disrespect from customers during this time.

In fact, across the Nordics, 77% of retail workers say their wellbeing is negatively affected by how they’re treated at work. (Numbers from Circle K and Sifo)

That’s one of the reasons we’ve partnered with Retail Trust in UK, an organization fighting for the safety, wellbeing, and happiness of retail workers. We’re proud to stand by their side.

25/11/2025

At Power, almost everyone’s using the Maze app. Not because they have to, but because they actually enjoy it!

The app brings energy into each day 💥 It shows you what’s going well, helps you stay on track, and makes it easier to keep improving without it feeling heavy.

When you can see your own progress and feel that you’re making a difference, selling becomes more fun 🎯 And when the team’s having fun, things usually move in the right direction.

How are you supporting your team in enjoying their work? 😊

20/11/2025

Can you increase conversion rate by 20% just by approaching more customers? It seems like it.

We did an experiment with one leading retailer.

They had a hunch that customers weren’t always being approached in-store, and they were right. With Maze, they measured it.

Only 20% of store visitors were offered help. And those who weren’t? They converted at just 9.6% 😟

Once their teams had visibility on the numbers, they focused on changing the behaviours. Six months later, 40% of visitors were being approached, and conversion was up by 20% 📈

No new campaigns. No extra discounts. Just a shift in everyday behaviour on the floor.

18/11/2025

Your frontline teams don’t need another dashboard. They need energy, focus, and recognition ✨

That’s what the Maze app is built for.

🎯 Daily nudges

📈 Clear progress

👏 Real encouragement

Because when teams feel seen, supported and in control, great things happen on the floor. And your customers will have a great experience as a consequence of this!