Wordproof Writing & Editing Services

15/01/2024

Anyone else enduring the nightly struggle?! New blog post for you here: https://wordproof.substack.com/p/what-the-feck-is-for-dinner

02/04/2022

New blog post! It's been a while but after the palaver with the bed, I felt the need to.

To me the (expensive) new bed looks fluffy, cosy, comfortable. To the dog it looks like some kind of trap. Something designed to transport him to the vet or, worse still, clean him. (Heaven forbid.) It’s just a bed.

28/09/2021

“In a world of crap press releases yours shone above every time. In a world of challenging communications, your comms excelled every time.” The best feedback we’ve ever received. It also made us smile, which is always a good thing when you’re scrolling through work emails. After a decade spent honing our ability to not write crap press releases, we have decided we could share a few tips.

“In a world of crap press releases yours shone above every time. In a world of challenging communications, your comms excelled every time.” The best feedback

08/09/2021

Loved writing this article for LockerRoom, a platform which is doing such a good job of shining a light on women in sport. Thank you to Jane Stevens, Adaptive Manager at Snow Sports NZ, for letting me tell the story, even though I know you don't enjoy the limelight! Your hard work and dedication do not go unnoticed.

Having helped many Kiwi athletes to win medals at the Winter Paralympics, Jane Stevens sees her role as giving anyone the opportunity to experience freedom on the mountains, Alex Kerr writes

22/08/2021

Sometimes we write just for fun and now seems like a good time to embrace some fun. Here's the link to our latest blog, in case you've got some time on your hands ;-)

Sometimes we just write for fun. We hope you enjoy our stories.

17/06/2021

Ever heard of a waterjet cutter? I'll admit, I hadn't either, until last week. But that's the fun thing about copywriting: you find yourself researching lots of cool things that you'd probably never come across unless somebody asked you to write about them! So, last week, the team at Central Custom Engineering Ltd asked me to help out with words for a flyer to promote the new waterjet, which, by the way, is a pretty neat piece of kit that can cut virtually any material. Whether it’s a stone bench top, a sign for your home or business, parts for the car or a piece of artwork, these guys make the cut. ;-)

Have a look:

At Central Custom Engineering we’re not just good at building boxes, we’re experts at thinking outside them too.

16/06/2021

Thank you to Luke from Frankly Web for the new website!

Wordproof is an independent copy writing and editing service based in Wanaka, New Zealand and run by word pro Alex Kerr.

30/05/2021

Delighted to have this article published on the LockerRoom website this morning. Sport is one of our passions, and raising the profile of NZ's very talented sportswomen is something we are proud to be a part of.

Winter Olympic medal hopefuls Zoi Sadowski-Synnott and Alice Robinson headed back into a troubled world after very different Kiwi winters. But both came out so much richer.

30/03/2021

We're building a new office! My husband is the builder. I am the person allowed to hold the end of the measuring tape. Nothing more.

My offers of help have so far been met one of two ways: stony silence or laughter. It depends on the mood, which depends on how hard the given task is to perform by yourself, without the assistance of people who actually know how to build houses. I can’t even build flat packed furniture. I lose interest somewhere between 1a and 1b on the (just so extraordinarily boring) instruction sheet.

My level of helpfulness is only slightly higher than the dog’s and the only thing he’s done so far is jump around in the brilliant new pile of dirt that Dad made in the garden and then tread muddy footprints through the house.

The measuring tape thing is more important than it might sound, though. I have discovered that when asked the question “Is that on the mark?” the correct answer is not “Yup, pretty close”. Mountains can be made out of millimetres, trust me. As someone who gets her knickers in a right old twist over the incorrect placement of apostrophes, I guess I should have more understanding when it comes to very tiny marks and where you put them.

Updates to follow.

Love your work Black Peak Building Consultants.

17/03/2021

This is definitely my kind of news! 🤣

Yesterday Emirates Team New Zealand won an ancient and expensive boat race at the most convenient time of day: right before the six o’clock news. Tara Ward was there, watching the TV, as the celebrations began. If you only like good news, last night was your night. Team New Zealand’s America’s...

13/03/2021

So much fun stepping back into my old shoes - just for the weekend - and what a weekend it's proving to be! Nico Porteous and Zoi Sadowski-Synnott dominated finals competition at the Aspen 2021 FIS Freestyle Skiing and Snowboarding World Championships and it was my absolute pleasure to tell their stories!
https://snowsports.co.nz/news/nz-athletes-claim-two-world-championship-titles-with-nico-porteous-first-place-in-freeski-halfpipe/

06/03/2021

New blog post! This one's just for fun and because I don't believe in taking life too seriously. If that's your thing too, this might make you smile. If it's not, you should probably just stick to the Sunday papers. It starts like this:

Exciting news! My daughter’s team won their volleyball championships! And I won the bacon and egg pie making competition. Thanks, I know, it’s quite the achievement.

And you can read the rest here: https://wordproof.wordpress.com/