Joamar Derije - Systems & Automation

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In a mission to build DFY revenue systems for coaches, creators & service providers—so leads get followed up with, prospects get nurtured, and appointments get booked without everything depending on you.

I used to think being a successful freelancer meant always having clients.A full calendar.New projects every week.Consis...
28/09/2026

I used to think being a successful freelancer meant always having clients.

A full calendar.
New projects every week.
Consistent income.
A pipeline that never stops.

But freelancing taught me something different.

There will be months when clients keep coming.
And there will be months when your inbox is quiet.

There will be days when you close a project and feel like everything is finally working.
And there will be days when you send proposals, follow up with leads, and hear nothing back.

That's part of the journey.
I've experienced both.
And honestly, the hardest part isn't the lack of clients.
It's the feeling that maybe you're not doing enough.

You start questioning yourself.
"Am I still good enough?"
"Why aren't people responding?"
"Maybe I should change my niche."
"Maybe I should stop."
I've had those moments too.

But I've learned that a slow season doesn't mean you're failing.

Sometimes it simply means you're being tested on whether you're willing to keep going when the results aren't immediate.

Freelancing isn't just about getting clients.

It's about becoming better at what you do.
It's about learning how to generate leads.

How to manage opportunities.
How to build a pipeline.
How to communicate your value.
How to improve your systems.
How to use automation, CRM systems, funnels, email campaigns, AI, and AI agents to make your business more efficient.

And most importantly...

It's about learning how to keep moving when nobody is clapping for you.

I've had projects that worked.
I've had ideas that didn't.
I've built systems that created opportunities.
I've also spent time building things that didn't go anywhere.

But I kept learning.

I kept building.
I kept trying.

Because I don't believe consistency means doing everything perfectly every day.
Sometimes consistency simply means refusing to quit.

There will be seasons when you're growing.
There will be seasons when you're rebuilding.
There will be seasons when you're figuring things out.

Don't let one slow season convince you that your entire journey is going nowhere.

Keep improving your skills.
Keep talking to people.
Keep building relationships.
Keep generating opportunities.
Keep learning.
Keep showing up.

Because you never know which proposal becomes a client.

Which conversation becomes a partnership.
Which skill becomes your next service.
Or which small improvement completely changes your business six months from now.

I'm still on that journey.
Still learning.
Still building.
Still figuring things out.

And I don't have everything figured out yet.

But I'm still here.
Still moving.
Still thriving.

That's enough reason to keep going.

26/09/2026

Show the work, don't just talk about the work.
This is what people don't see when they hear:

“Can you build this in GoHighLevel?”

They usually imagine:
➡️ click
➡️ workflow
➡️ automation
➡️ done
😂

It's rarely that simple.

There's planning.
There's logic.
There's testing.
There's troubleshooting.
There's making sure one automation doesn't accidentally trigger another automation.
There's making sure the pipeline actually reflects how the business sells.
And there's asking whether the whole thing makes sense from the customer's perspective.

That's why I don't want this page to only be screenshots of workflows.
I want to show the thinking behind them too.

Because the strategy is the interesting part.

Follow if you want more behind-the-scenes builds.

I used to think losing a lead meant losing a sale.I don't anymore.Sometimes the lead was interested.They filled out the ...
25/09/2026

I used to think losing a lead meant losing a sale.
I don't anymore.

Sometimes the lead was interested.

They filled out the form.
They clicked the button.
They asked about the offer.
They were ready to talk.

And then...

Nothing happened.
No call.
No follow-up.
No email.
No message.
Just silence.

And that's where a lot of businesses lose money.

Not because they don't have enough leads.
Because they don't respond fast enough.

Research has shown that lead conversion can drop sharply when businesses wait too long to respond.

But here's the problem.

Most businesses aren't even close to responding within those first few minutes.
The lead comes in.

Someone sees the notification.

They think,
"I'll get back to them later."

Then another task comes in.

Another meeting.
Another client.
Another problem.
And suddenly...

That lead is forgotten.

This is why I stopped looking at follow-up as a sales task.

I started looking at it as a systems problem.

Your CRM should know when a new lead comes in.
Your automation should know what happens next.
Your pipeline should show where that opportunity is.
Your email campaign should continue the conversation when you're unavailable.

And your team should know exactly who needs attention.

That's the difference between having leads...
and actually having a system that can handle them.

You don't need to manually chase every opportunity.
You need a system that makes sure opportunities don't disappear.

A simple workflow can do something very powerful:

New lead comes in.
CRM captures the information.
Lead gets segmented.
Immediate follow-up is triggered.
Opportunity enters the pipeline.
Sales team gets notified.

If there's no response...
the system follows up again.

And again.
Not aggressively.
Consistently.

Because sometimes the lead didn't say no.

They were just busy.
And sometimes...
you were the one who was busy.

That's why I believe good automation isn't about replacing people.

It's about protecting opportunities from human forgetfulness.
Lead generation gets attention.
Funnels create the journey.
CRM systems organize the opportunity.
Automation keeps the conversation moving.
And sales happens when all of those pieces work together.

One great system won't magically fix a broken business.

But a well-built system can make sure the opportunities you're already generating
don't get lost simply because nobody remembered to follow up.

The real question isn't:
"How many leads did we generate?"

It's:
"How many opportunities did we actually follow through on?"

That number can tell you a lot about your business.

23/09/2026

Most Businesses Don't Need More Follow-Up.
They Need Better Follow-Up.

“Just following up…”
“Just checking in…”
“Wanted to bump this…”

If that's your entire follow-up strategy…

we need to talk. 😂

Good follow-up isn't about sending the maximum number of messages.

It's about understanding context.

Someone who downloaded a lead magnet isn't necessarily in the same place as someone who:

→ requested pricing
→ started an application
→ booked a call
→ cancelled
→ didn't show
→ told you to follow up next month

Those people need different next steps.

That's why I like thinking about automation as decision-making infrastructure.

What happened?
What should happen next?
When should it happen?
What should stop the sequence?
When should a human step in?

That's much more useful than:
“Let's create another 14-email sequence.”

The goal isn't to talk to your leads more.

The goal is to make the conversation more relevant.

I used to think growth meant getting more clients.More leads.More sales.More opportunities.Then I realized something.If ...
22/09/2026

I used to think growth meant getting more clients.

More leads.
More sales.
More opportunities.

Then I realized something.

If the business has no systems, growth can actually make everything worse.

Because when more leads come in, someone has to remember to follow up.

When more opportunities enter the pipeline, someone has to update the CRM.
When more customers come in, someone has to remember what happens next.
When the team grows, someone has to explain the same process again.

And when the owner becomes that “someone” for everything…

The business starts depending on one person’s memory.

I’ve seen how this happens.

A lead gets missed.
An email campaign doesn’t go out.
A follow up happens three days late.
An opportunity sits untouched in the pipeline.
A customer gets a different experience depending on who handles them.

Then the owner starts checking everything.

Every morning.
Every message.
Every task.
Every sale.
Every problem.

At that point, the owner isn’t running the business.

The owner is becoming the system.
And that doesn’t scale.

This is why I believe systems are not just about automation.

They’re about removing unnecessary dependence on memory.

A proper CRM System gives you visibility.

Funnels give your leads somewhere to go.
Segmentation makes sure the right people receive the right message.
Automation handles repetitive follow ups.
Email Campaigns keep communication consistent.
Pipeline management makes Opportunities visible.
CRM Management creates structure around the entire customer journey.
And now, AI, AI Agents, and Voice AI can take that even further.

But technology alone doesn't fix a broken process.

The real work is understanding:

What happens when a Lead comes in?
Who owns it?
What happens if they don't respond?
When does the Opportunity move?
What triggers the next step?
What happens after the sale?
What happens if nobody takes action?

Those questions are where real systems are built.

Because the goal isn't to complicate the business.

It's to make the business less dependent on the owner.

I don't want a business where the founder has to remember everything.
I want a business where the process remembers for them.

That's the difference between being busy…
and building something that can actually scale.

15/09/2026

This is one of the biggest differences between building automation and architecting a system.

A builder can ask:
“What workflow do you want?”

An architect should also ask:
“Why?”

Before I touch the workflow builder, I want to understand the business process.
Because sometimes the answer isn't another workflow.

Sometimes it's:
A better offer.
A clearer qualification process.
A different booking flow.
A better sales process.
Or simply removing a step that shouldn't exist.

Automation should come after clarity.

Not before.
That's one of the biggest principles I'm going to keep coming back to on this page.

Comment “AUDIT” if you'd like me to share the questions I use to audit a business backend.

11/09/2026

You Might Not Have a Lead Problem.

“WE NEED MORE LEADS.”

Maybe.

But before you go spend another dollar trying to get more people into your business…
Look at the people who are already there.

How fast are you responding?
What happens after someone fills out your form?
What happens if they don't book?
What happens if they say “I'll think about it”?
What happens if they book and don't show?
What happens 30 days later?
What happens 90 days later?

If the answer to most of those questions is:
“Uh… I usually remember to follow up.”
😂

You might have a system problem.
And that's one of the things I want to unpack here.

Because generating demand is only one part of the equation.
The other part is having a backend that knows what to do with that demand.

That's where CRM, automation, nurture, follow-up, booking and pipeline architecture start becoming useful.

Not because they're cool.
Because they solve a business problem.

More leads aren't always the answer.

Sometimes you need to stop losing the ones you already have.

Save this and audit what happens to your last 10 leads.

Grinding is good.But sometimes, life hits you so hard that you lose interest in everything.I’ve been there.There were mo...
11/09/2026

Grinding is good.
But sometimes, life hits you so hard that you lose interest in everything.

I’ve been there.

There were moments when I kept telling myself:
“Keep working.”
“Keep building.”
“Keep pushing.”
“Don’t stop.”

So I did.

I worked on clients.
Built systems.
Learned Automation, CRM Systems, Funnels, AI, Lead Generation, Sales, Pipelines, and AI Agents.

I kept chasing the next goal.
But eventually, I realized something.
You can’t outwork everything life throws at you.

There are moments when your mind gets tired.
Your motivation disappears.

The things you used to enjoy suddenly don't feel exciting anymore.
And when depression hits hard, even getting out of bed can feel like a battle.

That’s when I learned that taking a break isn't weakness.

Sometimes, you need to step away from everything.
Rest.
Breathe.
Go outside.
Put your feet on the ground.
Explore somewhere you’ve never been.
Try a new hobby.
Do something simply because it makes you happy.

Not because it makes money.
Not because it improves your career.
Not because it adds another skill to your resume.

Just because you enjoy it.

For someone like me who is always thinking about business, CRM Management, Email Campaigns, Leads, Opportunities, Automation, Voice AI, and the next thing to build, that was harder than I expected.

I had to learn that life isn't another pipeline that needs to be optimized.

Sometimes there is no strategy.

No funnel.
No automation.

You just need to live.
Because life is unpredictable.

You can prepare for what you can control.
You can work on your health.
Your finances.
Your career.
Your relationships.
Your future.

But there will always be things you cannot control.

And when those things happen, I’m learning to accept them instead of destroying myself trying to change what I cannot.

And when depression hits?

I fight.
I ask for help when I need it.
I take one step.

Then another.
Even if that step is small.

I still believe in grinding.
I still believe in ambition.
I still want to build bigger things.

But now I understand something I didn't before:
Rest is not quitting.
Taking a break doesn't mean you've lost your ambition.
Sometimes, it's how you protect the person who is supposed to achieve the goal.

I don't want to reach the top completely exhausted, broken, and unable to enjoy any of it.

I want to build.
I want to grow.

But I also want to live.

And maybe that's the real realization:

You don't always need to push harder.
Sometimes, you need to stop, breathe, and find yourself again.

09/09/2026

Let's be honest.

Sometimes the lead didn't ghost you.
You ghosted the lead. 😂

Someone shows interest.
You respond.

They say, “Sounds good.”
Then life happens.

You get busy with clients.
You have another call.
You need to deliver something.
You forget to follow up.

And by the time you remember…
the conversation is cold.

This is one of the reasons I care so much about the backend of a business.
Because lead generation gets all the attention.

But what happens **after the lead arrives**?
That's where things can get messy.

A good revenue system should give you visibility into:
→ Who just became a lead
→ Who has been contacted
→ Who responded
→ Who needs nurturing
→ Who booked
→ Who didn't book
→ Who needs another touch
→ Who became a client

The point isn't to automate every conversation.
The point is to stop relying on memory to run your sales process.

That's a very different thing.

Don't just generate demand.
Build a process that knows what to do with it.

Go look at your last 20 leads. How many are still waiting for a follow-up?

09/09/2026

I've been doing this work longer than I've been talking about it.

That's probably the simplest way to explain what I'm doing here.

For a long time, my work was mostly:
→ Client
→ project
→ build
→ test
→ launch
→ next project.

And that's great.

But eventually I started realizing that
I had learned a lot from those projects.

Things about sales processes.
Things about lead follow-up.
Things about automation.
Things about what businesses actually struggle with behind the scenes.

And especially…
Things about what not to automate. 😂

So this brand is me bringing that experience out from behind the scenes.

I'm not here to pretend that every business needs 100 workflows.
I'm not here to tell you that every problem can be solved with another SaaS subscription.

And I'm definitely not here to make your GoHighLevel account look complicated
just so you think you're getting your money's worth.

I want to build systems that make sense.
That's a very different goal.

And that's what I'll be talking about here.

What do you currently use to manage your leads?

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