21/04/2026
Resharing this because this is something we, as Architects, should always be reminded of.
Sa panahon ngayon na normal na ang collaborations at endorsements, madaling matukso—lalo na kung maganda ang offer. Pero hindi lang naman kasi ito tungkol sa kita.
Bilang Arkitekto, ang pinaka puhunan natin ay tiwala.
Hindi pwedeng maapektuhan ang professional judgment natin dahil sa brand o bayad. Bawat project iba-iba ang pangangailangan—kaya dapat ang pinipili nating materials at solutions ay base sa tamang design at teknikal na pangangailangan, hindi sa kung sino ang nagbabayad.
Tama—hindi tayo influencer.
Tayo ay professionals na may responsibilidad.
Respect sa ganitong paninindigan. 👏
Ever since I started posting last year, I’ve been incredibly thankful for the response to our content. It’s been rewarding to see people engage with architecture in a way that feels approachable and real.
Naturally, that attention has also caught the eye of brands. In today’s world, KOLs (Key Opinion Leaders) and influencer marketing are the norm—brands want to partner with creators to build reach and trust. I’d be lying if I said it wasn't tempting, especially when the offers reach well into the 5 and 6-digit range.
However, I’ve had to make a definitive choice:
I don’t do endorsements.
At the end of the day, I am an Architect, not an influencer. While the "Influencer" role is about lifestyle and promotion, the "Architect" role is about responsibility and protection.
Here are the 3 things that stop me from endorsing construction materials:
1. When you hire an Architect, you are not just paying for drawings; you are paying for unbiased professional judgment. If I accept money from a supplier, my loyalty may be divided. By staying neutral, I ensure my choices are dictated solely by your best interest, never by a brand’s payroll.
2. Building science isn't "one size fits all." A material that works for a project in the province might be the wrong choice for a project in the city. To remain an expert, I must stay free to specify what the site and the structure actually need, rather than what a contract tells me to promote.
3. As a Registered and Licensed Architect , I am bound by the Architect’s National Code of Ethical Conduct (UAP Doc. 200). Our code strictly prohibits us from taking part in paid advertisements. This isn't just a "house rule"—it’s a legal and ethical safeguard designed to protect the public and the integrity of the profession.
You wouldn’t want your Doctor to prescribe a medicine just because the drug company paid them to. You want the medicine that actually cures you. Architecture is the same—we prescribe the materials that makes the most sense for your project.
Integrity is the most important thing we build. I’d rather have your trust than a sponsor’s check.
