United Detergents

18/02/2026

21/01/2026

United Detergents | Team Bonding Beyond the Factory Floor
After achieving our highest-ever production milestone, it was time to pause, unwind, and recharge.
Our United Detergents team came together for a friendly padel session — a perfect way to release pressure, strengthen bonds, and gear up for the challenges and opportunities that 2026 will bring.
From Production, Safety, Electrical, Mechanical, Quality, and Maintenance, every function that keeps our operations running smoothly was represented on the court — reinforcing one simple belief:
👉 Strong teams are built not only in factories, but also beyond them.
Proud of the energy, teamwork, and commitment our people bring — on and off the floor.

24/07/2025

The Parwaz Project

23/07/2025

🌍🚀 Project Parwaz Takes Full Flight! 🚀🌍

We are proud to announce the successful completion and inauguration of Project Parwaz (پرواز)—a bold innovation initiative at United Detergents, now officially trial-tested, verified, and endorsed by Unilever.

🔹 What was the mission?

To revolutionise powder detergent manufacturing by replacing expensive additives with salt-slurry technology—enhancing efficiency, reducing costs, and promoting sustainable production, all while maintaining top-tier quality.

Today marks a major milestone, as Project Parwaz has been formally inaugurated and validated by:

👤 Ms. Tugba Serez, Head of Supply Chain, HC – PTAB

👤 Mr. Ammad Danish, Head of Home Care – Unilever Pakistan

👤 Mr. Syed Emad A.Rehman, Factory Manager | Supply Chain – Unilever

🔹 Why "Parwaz"?

“Parwaz” means flight—a powerful symbol of our ambition to rise beyond limits and lead the next generation of manufacturing excellence.

With this initiative, we have:

✅ Achieved breakthrough cost efficiencies

✅ Reduced environmental impact through smart formulation

✅ Set a new innovation benchmark for Unilever’s global detergent network

💡 This project represents a fusion of technical ingenuity, operational discipline, and collaborative spirit—driven by our visionary team and supported by our trusted partner, Unilever Pakistan.

🎗️ Dedicated to the memory of Mr. Shahid Maqbool (Late)

"Whose vision and commitment continue to inspire all."

This is not the end—it’s just the beginning of a cleaner, smarter, and more efficient future for Pakistan’s home care manufacturing landscape.

20/06/2025

🌍🚀 Taking Flight with Project Parwaz! 🚀🌍
We’re thrilled to announce Project Parwaz (پرواز)—a groundbreaking initiative at United Detergents.
🔹 What’s the mission?
Revolutionising powder detergent production by replacing costly additives with salt-slurry technology—boosting efficiency, cost savings, and sustainability while maintaining top-tier quality.
🔹 Why "Parwaz"?
Parwaz means "flight"—symbolizing our ambition to soar beyond conventional limits in manufacturing. With this innovation, we’re:
✅ Cutting production costs without compromise.
✅ Reducing environmental impact through smarter formulations.
✅ Setting a new benchmark for Unilever's global detergent network.
A huge shoutout to our incredible and visionary team & Unilever collaboration! This is just the beginning—stay tuned as we redefine the future of detergents.

07/06/2025

Eid Mubarak to our valued workers, staff and associates at United Detergents! May this joyous occasion bring blessings, prosperity, and happiness to you and your loved ones.

23/03/2025

🇵🇰 Happy Pakistan Day! 🇵🇰

On this historic day, we at United Detergents renew our commitment to Pakistan—our beloved homeland. With unwavering dedication, we strive to contribute to its progress and prosperity, upholding the values of hard work, integrity, and excellence.

May our nation continue to rise and shine, united in strength and purpose.

"محبت مجھے ان جوانوں سے ہے
ستاروں پہ جو ڈالتے ہیں کمند"
— علامہ اقبال

18/09/2024

On behalf of our family and United Detergents, we sincerely thank you for your kind words and support following the sudden passing of our founder and family elder, Mr. Shahid Maqbool. Your condolences have brought us great comfort, and we are truly grateful for your prayers and good wishes.

We deeply value the relationships and respect that our father built over the years, both personally and professionally. His legacy will always live on through our family and United Detergents.

Thank you once again for standing with us during this time of grief.

18/09/2024

ہمارے خاندان اور یونائیٹڈ ڈیٹرجنٹس کی جانب سے، ہم آپ کے دلی جذبات اور حمایت کے لیے تہہ دل سے شکر گزار ہیں جو آپ نے ہمارے بانی اور خاندان کے بزرگ، شاہد مقبول صاحب کے اچانک انتقال پر ہمارے ساتھ کیا۔ آپ کی تعزیت نے ہمیں بہت سکون پہنچایا، اور ہم آپ کی دعاؤں اور نیک خواہشات کے بے حد مشکور ہیں۔

ہم ان رشتوں اور عزت کی قدر کرتے ہیں جو ہمارے والد نے سالوں میں ذاتی اور پیشہ ورانہ طور پر قائم کیے۔ ان کی میراث ہمارے خاندان اور یونائیٹڈ ڈیٹرجنٹس میں ہمیشہ زندہ رہے گی۔

ایک بار پھر اس غم کی گھڑی میں ہمارے ساتھ کھڑے ہونے کا شکریہ