07/10/2026
Our General Manager, Magdalena Bötther, recently spent a week in the United States, combining collaboration, customer engagement and learning.
The visit began at the Halma Product Management Summit in Jersey City, bringing colleagues from across the group together to exchange experiences, discuss challenges and explore ways to strengthen product management capabilities.
From Jersey City, Magda travelled to Lakeland, Florida, where she spent time with the local team, gained further insight into operations and customer support in the North American market, and had opportunities to meet customers and industry professionals.
Reflecting on the trip, Magda highlighted two things that stood out to her:
💬 “One of my strongest takeaways from the Halma Summit was a renewed focus on the Voice of Customer. It reinforced for me that our product agenda at Sewertronics needs to start with listening, really understanding our customers’ needs, challenges and feedback, and translating those insights into the products and solutions we develop.”
She also reflected on the value of spending time together in person:
💬 “I really valued the time spent with the team in Lakeland. Meeting face-to-face and getting to know each other better makes a real difference. Strong personal relationships create the foundation for better collaboration, and it is important to me that our Sewertronics team works closely with and supports our partners both in the US and globally as one team.”
Visits like this help us stay close to our customers, strengthen collaboration across regions and continue developing solutions around the real needs of the industry.
