29/11/2019
𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 𝐞𝐚𝐫𝐧 𝐦𝐨𝐧𝐞𝐲?
Twitter is one of the most prominent social media and micro-blogging platforms. It gave rise to the real-time content aka trending and hashtag search. Apart from these two novel ideas, Twitter also helps major search engines with up-to-the-minute content.
Amidst all that, here is how Twitter makes money:
Twitter Ads:
Like all other social media networks, Twitter allows brands (companies, individuals, celebrities and more) to target Twitter users based on their preferences. Following are some of the campaigns that Twitter supports:
a. Twitter Ads campaigns – These campaigns are tailored around your goals, audiences, and budget. With no minimum spend and flexible management options, Ad campaigns give you the power to promote Tweets, drive traffic to your website, and attract new account followers.
b. Twitter Promote Mode – The $99 monthly subscription automatically promotes Tweets and your account — attracting a larger audience each month.
c. Twitter Ads for agencies - Twitter Ads for agencies helps busy agencies create, manage, and get the best results out of multiple campaigns. With dedicated support, cutting-edge resources, and a minimum spend of just $1,000 per quarter, agencies can leverage this program to get better results for their clients.
Twitter Firehose Partnership:
In 2015, Twitter signed an agreement to provide Google with access to Twitter full stream of tweets. The partnership means that Google gains access to the stream of tweets known as the firehose. The firehose, aptly named, sprays nearly 9,000 tweets per second into the ether of the Internet.
As SearchEngineLand explains is quite neatly, Twitter is the quintessential real-time news feed. It’s user generated, conversational, incessant, hashtagged, and global. Twitter has coordinated revolutions, facilitated uprisings, enhanced protest, and possibly made us stupid. And now, these tweets are appearing in search results for the world’s most dominating search presence. So, yes! Google pays Twitter for the real-time data and access to their fire hose.
Son Nguyen