09/06/2023
Our vision
A world where customer experience makes a positive and sustained impact on individuals, organisations, society and the economic wellbeing.
Our values
We uphold the standards for our industry and drive progress. We want a nation where excellent customer service is demanded, delivered and seen to make a positive impact on organisational performance and the wider economy.
Independent
The impartial voice for customer experience issues
Expert
Providing relevant, authoritative information, actionable insight and knowledge
Inspirational
Encouraging ambition, striving for best practice and promoting continuous improvement
Impactful
Making a difference to our employees, customers and stakeholders so that our customers can make a difference to their customers
Inclusive
Open to all, both organisations and individuals, who want to demonstrate a continued commitment to improving their customer service
Ownership
Trusted to deliver, being accountable to each other and our Members, and for our
Members to deliver to their customers
