Evgeniy Dubskiy Blog

25/07/2026

Ask any English teacher about Sunday night: it is the reading, the listening, the pictures, the answer keys — hours of prep for one lesson.

LEXICA (lexica.erarta.ai) builds the lesson for them. Pick a level and a topic, get a full Cambridge YLE task set — listening text, matching illustration, multi-voice audio, answer keys and a print-ready PDF. In minutes.

Sunday night turns back into Sunday night.

We built LEXICA so teachers spend that time resting, with the prep already done. Try it at lexica.erarta.ai

14/07/2026

14/02/2026

🚀 Web Summit Qatar 2026: Mission Accomplished!

Just wrapped up an incredible journey at Web Summit Qatar, and I’m excited to share our results with the HEYLUNA community and everyone who supported us!

What we achieved:
✅ ~15 qualified leads for MODERA.FASHION, with 10+ potential paying customers ready to implement virtual try-on
✅ Validated huge market demand for HEYLUNA.TALK - parents and educators loved our smart toy approach to teaching English
✅ Found a potential co-founder for ZER0 AI development
✅ Live demos won hearts - nothing beats showing AI in action vs. slides!
Our products that caught attention:
🔹 MODERA.FASHION - AI-powered virtual try-on for fashion e-commerce
🔹 HEYLUNA.TALK - Smart conversational toy teaching kids English
🔹 ZER0 AI - Intelligent calorie tracking

The energy at Web Summit was incredible. Investors, retailers, and parents immediately understood the value when they saw our technology working in real-time. The MENA region is hungry for AI solutions that solve real problems!

👉 Learn more about all our products: https://business.erarta.ai
See you in 2027!

We’re definitely coming back to Web Summit Qatar 2027, and very likely heading to Lisbon too. If you’re planning to attend - come visit our booth, try the products yourself, and let’s discuss how AI can transform your business!
Huge thanks to our team of 5 who made this possible, and to everyone who believed in our vision. This is just the beginning! 💪

Startup ERARTA Innovation MENA

07/02/2026

Live is better than 1000 words!

06/02/2026

E-Commerce got really interested in MODERA.FASHION because it brings real value and allow businesses to grow rapidly creating quality digital presence which is so important nowadays

05/02/2026

came to . Possibly to checkout products