03/03/2020
https://onezero.medium.com/how-google-got-its-employees-to-eat-their-vegetables-a2206820d90d
>> The traditional public health campaigns, which specialize in telling people what they should do, routinely fail to alter behavior.
>> Think of it as an American version of a blue zone
>> [A] company’s grand experiment ...
>> Bakker decided to conduct a simple but radical experiment. He moved the snacks farther from the coffee machine.
>> You could screw up the vegetables and no one cared, probably because nobody ate them because they were cooked so badly
>> The vegetables actually have to taste good. Because what motivates people to engage and stick with virtuous patterns of behavior has less to do with all the logical reasons they should and more to do with how much the person enjoys doing that virtuous thing — whether that’s going to the gym or eating their vegetables.
>> [...] put it bluntly, food studies suck
>> Google’s strategy, in contrast, is simple, subtle, and replicable.
Well, I have some doubt about replicable, but yeah, maybe...
>> sophisticated workforce.
Sophisticated? Mah, it depends...
The tech giant is engineering a way to encourage its employees to eat healthier — and it might just help the rest of the country
