04/10/2024
SIRHA Food 2024 – Day 2: A Super Grand Success for Sehr Altaamol & Clement Design
Day 2 at SIRHA Food 2024 was nothing short of spectacular! We had the pleasure of meeting many talented chefs and industry professionals, receiving inquiries that kept us busy throughout the day. The demand for our chef jackets, particularly the highly sought-after "Zardar" model, was overwhelming, with many chefs eager to grab them on the go.
The "Dry-Up Magic" feature continued to impress, drawing visitors to our stand, and the Adera non-slip challenge kept the energy high. The positive feedback from visitors reaffirmed the quality and innovation behind our products.
A new and exciting opportunity emerged when several hospitality colleges approached us for uniforms for their students, including chef jackets, aprons, hats, and footwear. Additionally, an online French institute specializing in hospitality education requested us to be the official uniform provider for their Saudi Arabian students enrolled in online courses. It was a significant milestone for us, and we are thrilled to explore this partnership.
It was also gratifying to have friendly discussions with competitors, who praised our collection. It’s always rewarding to see mutual respect and appreciation within the industry.
We were honored to receive compliments from chefs representing renowned hotels such as Movenpick, Fairmont, Ritz Carlton, Holiday Inn, and Marriott, not just for our jackets but for our entire product line, including footwear, hats, and aprons.
As we gear up for Day 3, we are eager to continue this momentum. For those who couldn’t make it on Day 2, we look forward to welcoming you at our booth on Day 3!
See you there!
Sehr Altaamol Team
